Lindt Expands Excellence Collection with Introduction of Two New Premium Chocolate Bars

STRATHAM, N.H., June 13, 2011 /PRNewswire/ -- Premium Swiss chocolatier Lindt is taking dark chocolate to the next level with the introduction of two new Excellence bars: Excellence 70% Cocoa Almond Brittle and Excellence 70% Cocoa Nut Crunch.  For the first time, the Master Chocolatiers at Lindt have paired 70% Cocoa dark chocolate with sophisticated ingredients, creating two new and delightful dark chocolate experiences.  To celebrate these new products and future additions to the collection, Lindt is searching for passionate chocolate lovers to join the company's new and exclusive Excellence Influencers Club.

The Best of Both Worlds

Lindt, maker of the #1 premium chocolate bar in the U.S.*, Excellence 70% Cocoa, is expanding its range of 70% Cocoa dark chocolate bars with the addition of two new creations.  The new Excellence 70% Cocoa Almond Brittle and Excellence 70% Cocoa Nut Crunch bars feature an intense 70% Cocoa dark chocolate that is masterfully balanced to be neither bitter, nor overpowering.  This rich dark chocolate is complemented by the inclusion of premium nut additions, creating two exquisite chocolate bars that provide the ultimate sensory taste experience.

Excellence 70% Cocoa Almond Brittle

A delicate crunch of almond brittle provides a sweet counterbalance to the deep flavor of the full-bodied, dark chocolate.

Excellence 70% Cocoa Nut Crunch

The subtle flavor and delicate crunch of caramelized walnut and hazelnut pieces enhances the refined, intense dark chocolate.

"The two new Excellence bars offer an intense, yet balanced dark chocolate experience which is enhanced by sweet notes of brittle and nuts," said Lindt Master Chocolatier, Ann Czaja.  "I'm thrilled the new Excellence Influencers Club will provide members the special opportunity to sample new flavors and become more familiar with our Excellence chocolate collection."

An Inside Look at Excellence

Now, through June 17, 2011, dark chocolate lovers can apply for exclusive membership to the Excellence Influencers Club.  One-hundred and fifty applicants will be selected to be part of the inaugural Club and receive exclusive benefits, including free samples of Excellence bars, coupon offers to share with friends and family, and the special opportunity to review new and existing Excellence products.  To submit an application for consideration, visit the Fans Only tab on the Lindt Facebook page at www.Facebook.com/LindtChocolate.  

The Excellence Collection

The Lindt Excellence collection is the world's most exceptionally-crafted premium chocolate, boasting a wide range of cocoa percentage bars and innovative flavor combinations.  Made with the finest cocoa beans and highest quality ingredients, Lindt Excellence bars have a thin, refined profile to offer chocolate lovers a unique and sophisticated sensory experience.

The 3.5 oz. Excellence 70% Cocoa Almond Brittle and Excellence 70% Cocoa Nut Crunch bars are available at retail locations nationwide, Lindt Chocolate Shops, and www.Lindt.com.  For more information about the Excellence collection and the new bars, visit www.LindtExcellence.com.

About Lindt & Sprungli

Founded in 1845, Lindt & Sprungli is a global leader in the premium chocolate category, offering high-quality products in more than 100 countries. Lindt & Sprungli operates eight production facilities in Europe and the United States and employs 7,400 worldwide.  Lindt USA operates more than 40 retail stores in the U.S. and maintains wide distribution through extensive retail and wholesale channels.  For more information on Lindt, visit www.Lindt.com.

* Source: Nielsen ScanTrack L52Wks Ending 4.23.11

SOURCE Lindt