LINE to provide incentive-based app recommendation service, LINE Free Coins

Jun 20, 2013, 13:00 ET from LINE

TOKYO, June 20, 2013 /PRNewswire/ -- LINE Corporation, owners and operators of the free calling and messaging app, LINE, announced today the launch of LINE Free Coins, an incentive-based app recommendation service available on the Android version of LINE. Initially, LINE Free Coins will launch in Japan, Taiwan and Thailand, and will roll out to other geographies in the future.



Through LINE Free Coins, users can get Coins, the virtual currency used in LINE, by installing selected apps. Coins acquired can be used to purchase premium stickers and other virtual goods through LINE.

Previously, premium stickers could only be purchased with cash or prepaid Coins. LINE Free Coins offer users an alternative option to acquire these stickers at no cost. Furthermore, the apps which users can install to receive the Coins include apps outside of the LINE family, providing LINE users with a chance to discover more quality services.

For operators and businesses that utilize the smartphone as a promotional tool, the Free Coins service offers an opportunity for their apps to be promoted within the LINE platform. With LINE's enormous user base and the service's CPI (Cost per Install) result-reward system, apps of operators and businesses have the potential to be downloaded and used by a global audience.

To commemorate the launch of the service, Free Coins will be offered for the download of LINE integrated apps such as LINE Bubble!, LINE Dragon Flight, and LINE I Love Coffee. The service will gradually expand to include external apps that are not affiliated with LINE.

LINE Free Coins will at first be made available in Japan, Taiwan and Thailand, before being gradually rolled out in other countries. LINE Free Coins will launch first on the Android version of LINE, but it is yet unknown whether the service will be extended to the iOS version of LINE.

LINE aims to further expand its user base, and to continue to improve usability and add new features in order to make the service an integral piece of infrastructure for users all around the world.

*Businesses interested in advertising through LINE Free Coins are welcome to contact LINE Corporation through the following form:

*Businesses interested in advertising on LINE in markets other than Japan are invited to contact Metaps Inc, LINE Corporation's sales partner.

Metaps Inc (


About LINE

LINE is a smartphone app which allows users to enjoy free calls and messages to one another, both nationally and internationally, regardless of which mobile network provider they are using. Launched in June 2011 by NHN, LINE has more than 170 million users worldwide. It has also been ranked no. 1 in 41 countries in the free app category including Japan, Singapore, Hong Kong, Taiwan, Thailand, Malaysia, Macau, Saudi Arabia, Kuwait, Bahrain, United Arab Emirates, Qatar, Jordan, Israel, Switzerland, Turkey, Ukraine, Cambodia, Kazakhstan, Russia, Belarus and Latvia. LINE carries various unique features such as 'instant translation service,' 'Official Accounts' that enable users to interact with famous public figures, 'Timeline and Home' to share recent updates with friends, 'Shake it,' a fun way of exchanging ids and many 'Emoji/Stickers/Emoticons.'  For more information visit: