LINE-X's Revolutionary Coatings To Highlight Vehicle Manufacturing Advances At The North American International Auto Show

HUNTSVILLE, Ala., Jan. 5, 2017 /PRNewswire/ -- LINE-X, a global leader in powerful protective coatings complemented with first-rate Truck Gear by LINE-X accessories, is showcasing groundbreaking advances in vehicle/parts durability and manufacturing at the 2017 North American International Auto Show (NAIAS) January 9-22, 2017 at the Cobo Center in Detroit, Mich. With LINE-X's top-shelf ULTRA Body Armour coating for vehicle exteriors in the spotlight on a stunningly customized Tundra truck – the brand will also be displaying a dynamic lineup of different coating products specifically engineered to enhance vehicle durability through the manufacturing process, as well as conquer a variety of industrial challenges.

Revolutionizing Vehicle Part Durability and Manufacturing
Featuring the same advanced science that protects the United States Department of Defense's Pentagon, LINE-X's powerful coatings are being utilized in vehicle parts and overall manufacturing operations. From uses on weight-reducing materials to enhancing the resilience of vehicle interiors, exteriors and parts – LINE-X has proven to be versatile in its application. Examples of specific coatings:

• XS-100: Used across the larger automotive industry, utility/work trucks, UTVs/RTVs, RVs, military vehicles and trailers. More than 4 million light-duty truck beds currently feature XS-100 across the United States.
• XS-650: Incredible UV stability with superior color and gloss retention: custom color pigmenting options, extreme abrasion/impact resistance and more.
• XS-670: Unique in-mold coating is highly elastic for use on foams or fabrics. Unlike traditional seating material, XS-670 is resistant to chemicals, punctures and abrasion.

LINE-X ULTRA: The Ultimate in Armor, Style and Protection
LINE-X ULTRA is a new, scientifically-advanced protective coating that marks a new area in the way vehicle bodies and parts are protected. On display as the entire exterior coating of the Toyota Tundra 4X4 Crewmax, the visually stunning spray 'armor' delivers superior durability and aesthetically-pleasing style options for full vehicle exteriors or specific parts of vehicles – as well as commercial uses. As an advanced product within LINE-X's line of protective coatings – known around the globe for the ability to make ordinary objects virtually 'unbreakable' – LINE-X ULTRA is highlighted by eye-catching refined textures, color matching options and strong UV protection. Thin application, coupled with superior performance, raises the bar for vehicle owners who seek the best protection for their investment, yet value standout looks that separates them from the crowd.

THE TUNDRA
Showcasing LINE-X Body Armour with ULTRA, the truck is also outfitted with a LINE-X PREMIUM bedliner and first-rate Truck Gear by LINE-X accessories – which include concept designs for the future (drop down steps, a low profile crossover toolbox and custom floor liners). Nearly all of the customization design work was conducted by legendary vehicle customizer/fabricator, Kenny Pfitzer – formerly the build master at West Coast Customs and Chip Foose Designs – at his new shop, Zero to 60 Designs. Pfitzer and his team also completely fabricated the roof rack, grille, tailgate details and leather seats.

#UnbreakableLINEX at #NAIAS
The LINE-X Toyota Tundra 4X4 Crewmax and several of the brand's automotive manufacturing-optimized products will be on display in the LINE-X Booth located in the Cobo Concourse, outside of Hall C. The LINE-X Experience will run through the show's press preview (January 9-10) and public show (January 14-22).

• Passersby and media will have a chance to win a LINE-X truck bedliner and a Truck Gear by LINE-X Power Bank/Jump Starter by snapping a picture of the Tundra Truck and posting it to their social media pages, tagging LINE-X's pages and including the hashtags: #UnbreakableLINEX and #NAIAS.

SOURCE LINE-X