Lip Smacker® Partners with Boys & Girls Clubs of America to Support Youth Enrichment Initiatives

Partnership will honor the brand's 'Made in the USA' history to celebrate and inspire the children of America

Mar 07, 2016, 08:47 ET from Lip Smacker

CITY OF INDUSTRY, Calif., March 7, 2016 /PRNewswire/ -- The Lip Smacker brand is proud to announce its partnership with the nationally renowned organization, Boys & Girls Clubs of America (BGCA). Through monetary and sustained program support throughout the year, the beloved "Made in the USA" lip balm brand will further support events at local Clubs, all of which will aim to equip kids and teens with the inspiration to reach their full potential.

As a sponsor, Lip Smacker, one of the beauty brands owned by Markwins Beauty, Inc., will collaborate with local Boys & Girls Clubs to drive programming and events that help build a child's personal development skills in the fields of education, creative arts and self-esteem. Additionally, Lip Smacker served on the Youth of the Year council for San Gabriel Valley and has activities planned to engage young girls on a quarterly basis throughout Los Angeles area Clubs. In addition, the brand will feature the BGCA's logo on Lip Smacker product packaging, within advertising and across their social media platforms to celebrate and elevate the partnership.

Lip Smacker's admiration for the organization runs deep. "Lip Smacker is pleased to support a like-minded, socially conscious organization such as Boys & Girls Clubs of America," said Bill George, President of Markwins Beauty. "BGCA provides youth who need us most with a safe environment and positive role models, offering them opportunities to be the best they can be. My own children have benefitted from participation at the Boys & Girls Club of Pasadena. Lip Smacker's mouthwatering array of fabulous flavors brings out the kid in all of us, no matter the age. We're delighted to support BGCA in their efforts to make our neighborhoods a better place."

"We are excited to work with Lip Smacker to support our Club kids and teens," said Chad Royal-Pascoe, National Vice President, Corporate & Cause Partnerships for BGCA. "Thanks to this dynamic partnership, we can inspire the nearly four million youth who attend our Clubs each year to achieve great futures." 

To learn more about sponsored programs and events, visit, or find them on; or

About Lip Smacker
Delivering the "Best Flavor Forever" since 1973, Lip Smacker specializes in flavored lip balms and long-standing partnerships with icons such as Coca-Cola, Dr. Pepper, Disney, SKITTLES® and STARBURST® brands. Featuring a variety of over 400 flavors, the high-quality products are made in the USA. Visit the website for more info at Lip Smacker is a registered trademark of Markwins Beauty Products Inc. (

About Markwins Beauty, Inc.
Based in City of Industry, California, Markwins Beauty, Inc.  is a global leader in color cosmetics, cosmetic accessories, and beauty collections. Founded by CEO, Eric Chen, nearly 30 years ago, the privately-held company is recognized as a Top 20 purveyor in the global cosmetic industry and is the largest privately owned cosmetics company in the US. Markwins brands cater to and reach consumers of all ages, ethnicities, economic statuses, and skin tones. The Markwins brand portfolio includes wet n wild®, Physicians Formula, The Color Workshop, The Color Institute, Black Radiance, POP, Bonne Belle and Lip Smacker amongst many other internal brands and licensing deals. Markwins brands can be found in over 50,000 retail outlets including Department, Specialty, Mass, Drug, and Food stores, and are available in more than 60 countries, spanning 6 continents.

About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America ( has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 54 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at Facebook and Twitter.

Members of The Boys & Girls Club of Pasadena enjoy some goodies and quality time with their friends and proud partner, Lip Smacker.

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