NEW YORK, Sept. 27 /PRNewswire/ -- Expert marketer and President of Lippe Taylor Brand Communications, Jim Joseph, is scheduled to speak at two of the industry's leading conferences this week.
Joseph, also the author of The Experience Effect, a marketing book which discusses consumer engagement via memorable brand experiences, will share his insights at the American Marketing Association (AMA) Conference in Atlanta on September 28th, and the HBA Global Expo in New York City on September 30th. While both presentations will be focused on connecting with the consumer, the AMA Conference is focused on understanding your consumer and how they live, and HBA is more about building brand loyalty.
Says Joseph, "at the crux of good marketing is the conscious and methodical process of determining exactly the kind of brand to offer consumers, and exactly the kind of experience to create for them."
To learn more about Jim Joseph, visit www.jimjosephexp.com or follow him on twitter @jimjosephexp.
About Jim Joseph
Jim Joseph is an award winning marketing professional who has specialized in building consumer brands and agency businesses his entire career. Jim's consistent goal throughout his career has been to help blockbuster clients including Kellogg's, Kraft, Cadillac, Tylenol, Clean & Clear, Aveeno, Durex, AFLAC, Ambien CR, and Wal-Mart create successful brand experiences that engage consumers and add value to their lives. He recently joined Lippe Taylor, an agency dedicated to marketing to women across all categories including health, beauty, fashion, home, and relationships.
Prior to joining Lippe Taylor, Jim spent the bulk of his agency career at Publicis Groupe. During his tenure, the agency won several prestigious industry awards including "Agency of the Year" from DTC Perspectives on Excellence, "Most Creative Agency" from The Manny Awards, and a Grand CLIO Award for advertising.
Jim is a graduate of Cornell University and also has an MBA from Columbia University.
SOURCE Lippe Taylor