Lipton® Partners With Food Network Star And The Series Co-Host, Chef Bobby Flay To Celebrate Summer Mealtime Moments
World's no. 1 tea brand to transform Herald Square Plaza into an unforgettable summer experience and invite consumers to enter for a chance to win a Food Network Star Experience
May 22, 2017, 09:21 ET
PURCHASE, N.Y., May 22, 2017 /PRNewswire/ -- This summer Lipton is inspiring people to turn everyday ordinary meals into memorable Lipton meals through a partnership with Food Network Star and the series' co-host and mentor, chef Bobby Flay.
As part of the partnership, the brand is hosting Lipton Summer Camp, a unique summertime social event that will transform Herald Square Plaza in New York into a true summer camp experience. City fans will be able to recapture childhood memories when camp gates swing open on June 8, 2017. From 11 am to 3 pm, guests will be treated to a day of summer games and picnicking. Flay will also prepare delicious dishes starting at noon.
Lipton Summer Camp guests will also have the opportunity to enter for a chance to win a once-in-a-lifetime Food Network Star experience and dine with Flay this fall. Those who can't make the event can enter online starting today at www.LiptonMeal.com.
"At Lipton, we believe the difference between an ordinary meal and a memorable one is the combination of the right ingredients and great company, plus a bit of imagination," said Bruno Cardinali, Marketing Director for Lipton North America. "That's why we're encouraging people to come together this summer to let loose, get crafty and make memories with friends and family around delicious food and beverages."
Flay will serve as grill-master at the event, cooking delicious summer dishes made with or paired with Lipton Iced Tea. Attendees can kick back and relax or hit the lawn for paddle ball and other childhood favorites. Additionally, three teams of volunteers will go head-to-head for a Showdown at the Grill, creating their own Lipton Iced Tea-infused dish in the hopes of impressing "Head Counselor" Bobby to earn the coveted title of the Summer Camp Star.
"Some of the most extraordinary moments in life can happen during mealtime - if you have the right ingredients," said Flay. "That's why I'm thrilled to partner with Lipton to bring imagination and creativity to the table with activities like Lipton Summer Camp."
Visit www.LiptonMeal.com to learn more about Food Network Star sweepstakes and check out Flay's recipes, including those featured at Lipton's Summer Camp Star. Fans can join the conversation using #LiptonSummerMeals on Twitter, Facebook and Instagram.
NO PURCHASE NECESSARY. Sweepstakes ends 9/9/17 (multiple entry deadlines – see Official Rules for details). Visit www.Liptonmeal.com and register to enter without submitting a photo. Open only to legal residents of the 50 U.S./DC who are 18+ (19+ in AL/NE) at the time of entry. Subject to Official Rules at www.Liptonmeal.com. Void where prohibited. Sponsored by Pepsi/Lipton Tea Partnership, 1111 Westchester Avenue, White Plains, NY 10604.
Media Contacts:
Stephanie Sternberg, Pepsi Lipton Partnership Communications
914-253-2358
[email protected]
Sarah Rothe, Golin on behalf of Lipton
312-729-4006
[email protected]
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $8.5 billion in sales in 2015.
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- Decoupling growth from environmental impact.
- Helping more than a billion people take action to improve their health and well-being.
- Enhancing the livelihoods of millions of people by 2020.
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About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.
SOURCE Lipton