Liquid Expands Leadership Team by Tapping Three Ad Tech All-Stars
Ad Solutions Company Continues to Aggressively Invest in Building Executive Team
NEW YORK, Sept. 17, 2015 /PRNewswire/ -- Liquid, the advertising technology platform built on top of first-party consumer profiles from Publishers Clearing House, which account for over 73% of U.S. households, today announced that it has expanded its executive team with the addition of ad tech industry veterans, Heather Menery, Tom Anderson and Aaron Olmstead. As established leaders in the mobile and ad tech spaces, Liquid's new executives will ensure the company's continued vision and overall success.
Heather Menery, former VP of Emerging Solutions at Pubmatic, has joined the company as Head of Revenue. In her new role, Menery, who has over 10 years of ad tech experience, will be tasked with driving worldwide sales and directing all of Liquid's revenue-related operations. Menery has also held senior level positions at companies such as Velti/Mobclix, Jumptap (acquired by Millennial Media) and Enpocket (acquired by Nokia).
To further assist the company with its rapidly growing operations, Liquid has appointed Tom Anderson as Head of Programmatic and Aaron Olmstead as Head of Engineering. With deep experience in developing and optimizing mobile media campaigns, Anderson will oversee the operation and innovation of all Liquid ad products and ad processes, including the monetization strategy for PCH's massive cross-platform data sets. Anderson was formerly the Founder of Plethora Mobile, a programmatic advertising platform acquired by PCH, and has worked at notable companies such as Enpocket, Jumptap, Celtra, and Adsmobi.
Olmstead, former Director of Engineering at Fiksu, will lead the Liquid engineering teams located in Portland, ME, Boston, and New York City. Under Olmstead's leadership, Fiksu became one of the largest and most technically robust mobile DSPs in the industry, serving thousands of brands and clients, such as Dunkin Brands, Starcom MediaVest, Amazon and Best Buy.
"We have dedicated ourselves to hiring top talent with very strong industry experience, leadership and success," said Steve Bagdasarian, General Manager, Liquid. "Heather, Tom and Aaron arrive at Liquid with deep ties to the ad tech industry and a number of powerful client relationships that will bring unprecedented value to Liquid as we continue to expand."
Liquid is currently a team of 71 people across New York, NY, Port Washington, NY, Portland, ME, Boston, MA and San Francisco, CA. The team is incredibly focused on creating and delivering scalable and reliable cross-device ad products for its clients by leveraging PCH's large amount of first-party, intent-driven consumer data.
About Liquid:
Liquid was founded in 2008 as a mobile-focused company providing performance marketing campaigns for a variety of finance, insurance, education, and lifestyle businesses, and was acquired by Publishers Clearing House in 2011. Earlier this year, Publishers Clearing House also acquired Plethora Mobile, a leading mobile DSP, and most recently CommandIQ, a top CRM automation platform. With the acquisition of these teams and technologies, Liquid is able to leverage PCH's resource of first-party consumer data to help advertisers model and target their ideal customers across devices and platforms more accurately than ever before. The company is headquartered in Portland, Maine, with offices in New York City, Port Washington, Boston, and San Francisco.
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SOURCE Liquid
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