Lisa Celebrates Debut Solo Album Alter Ego with Exclusive <ALTER EGO WORLDWIDE POP-UP> at the 100 Thieves Compound in Los Angeles

LOS ANGELES, Feb. 27, 2025 /PRNewswire/ -- LISA, the world renowned rapper, singer, dancer, and style icon who rose to fame as a member of the record-breaking K-pop group Blackpink, is set to celebrate the release of her highly anticipated debut solo album, Alter Ego, with a series of global pop-up events. Launching on February 28, the same day Alter Ego drops, the West Coast's exclusive pop-up will be produced by TADA Entertainment, in collaboration with organizers Paradise E&A and Mondaymorning Creativelab.

The event will be free and open to the public from 10 AM to 8 PM, February 28 to March 1st, and 11AM to 7PM March 2nd to March 4th, offering fans a rare opportunity to experience Lisa's solo era in an immersive, one-of-a-kind space.

As part of a select global pop-up rollout including New York City, Bangkok, Tokyo, Seoul, and Los Angeles, the 100 Thieves Compound will be the only West Coast location, making it a must-visit destination for Lisa's fans. This limited-time event will bring Alter Ego to life through a multi-dimensional experience, featuring:

• Immersive Visuals: Upon entering the pop-up, guests will be greeted by vibrant monitors showcasing Lisa's dynamic alter egos, setting the stage for a transformative journey that mirrors her bold artistic evolution.
• Exclusive Merchandise: Limited-edition, exclusive LA-specific merchandise will be available, allowing fans to take home a piece of Alter Ego available only at this location.
• Free Giveaways: Fans who attend will have a chance to collect free giveaways available only at the LA pop-up.
• Striking Ambience: A gigantic star display will serve as the centerpiece—an homage to Lisa's signature style—bringing to life the concept, "the star is all the egos."
• Meet & Greet: Fifty lucky fans who attend the pop-up will be randomly selected for an exclusive meet and greet with Lisa.

This pop-up isn't just a retail space; it's a celebration of Lisa's artistry, individuality, and connection with fans. Whether you're a longtime supporter or new to her music, this West Coast-exclusive experience at the 100 Thieves Compound is a can't-miss event.

Lisa has achieved remarkable success with her solo endeavors. Her debut single "Lalisa" set a Guinness World Record for the most-viewed music video by a solo artist in 24 hours upon its release in 2021. In 2024, she made history by winning Best K-Pop at the MTV Video Music Awards for her single "Rockstar," becoming the first solo K-pop artist to receive this accolade twice. Additionally, her collaboration with Rosalía on "New Woman" earned the Best Collaboration award at the 2024 MTV Europe Music Awards. Her latest single, "Born Again" featuring Doja Cat And RAYE was released earlier this month and debuted on the Billboard Hot 100 upon release. This Sunday, LISA will make her OSCARs debut when she performes as part of a special celebration at the 9^th Annual Academy Awards along with Doja Cat and Raye. She also recently made her acting debut in The White Lotus Season 3, airing now.

The 100 Thieves Compound is located at 6050 W Jefferson Blvd, Los Angeles, CA.

TADA Entertainment is a Los Angeles based entertainment company that works with artists and labels to develop and produce live events, music festivals, concerts, and pop-ups.

About LISA 

LISA is a rapper, singer, and dancer best known as a member of the globally renowned K-pop girl group, BLACKPINK. Beyond her success with BLACKPINK, LISA has made a name for herself as a solo artist and has broken several records globally with singles "Lalisa" and "Money" charting in the top 10 of the Billboard Global 200. "Money" holds the record as the longest-charting song by a solo female K-pop artist on the Billboard Hot 100 in the US and on the U.K. Singles Chart. LISA broke three Guinness World Records in 2023 as the most Instagram followers for a K-pop artist (currently at 104 Million followers on the platform), she is also the first solo K-pop winner at both the MTV Video Music Awards and the MTV European Music Awards.

In 2024, LISA launched her own management company, LLOUD CO., in an effort to create a platform to showcase her overall vision in music and entertainment that pushes boundaries. In partnership with LLOUD Co. and RCA Records, LISA released her first solo single under the partnership, "Rockstar" which was produced by Ryan Tedder and Sam Homaee. She then joined forces with GRAMMY-winning singer-songwriter Rosalía to release her second single, "New Woman," followed by her third single, "Moonlit Floor." She first teased "Moonlit Floor" during her solo festival debut at the Global Citizen Festival in New York City and following the song's official release, she had a showstopping performance at the Victoria's Secret Runway Show. 

Along with her global dominance in music and unparalleled stage presence, she is known for her unique fashion sense and trendsetting style, making her a prominent force in the global fashion industry. LISA graced the cover of ELLE Magazine's highly coveted September issue in 2024 and Louis Vuitton announced LISA as their newest House Ambassador and she continues to be the face of Bulgari. 

Outside of music, LISA is set to star in the upcoming season of the hit HBO Original series, The White Lotus, season 3. This role will mark her major on screen debut and is filming in her native Thailand.

LISA's highly anticipated debut solo album, Alter-Ego, is out now and she will make her solo Coachella debut in April.

SOURCE 100 Thieves