ATLANTA, Jan. 30, 2014 /PRNewswire/ -- UP announced today that Lisa Fischer has joined the company as executive vice president, advertising sales, with responsibility for overseeing all advertising sales operations for the network as well as that of ASPiRE, the network from Earvin "Magic" Johnson. Fischer will be based in New York and will report to Charley Humbard, president and CEO, UP.
"Lisa is a highly respected executive with trusted relationships with agencies and their clients," said Humbard. "Lisa's experience leading award-winning sales teams at some of the top programming brands will ensure UP continues to bring growth, value and quality customer service to our advertising partners."
"I am incredibly excited about this opportunity to join UP at this point in the network's history," said Fischer. "UP's original programming slate is growing and gaining widespread acclaim, and everyone I've met is all-in with their enthusiasm and commitment to continuing to grow the brand. I look forward to contributing to that growth."
Fischer joins UP from ION Media Networks, where she was senior vice president, network advertising sales since 2010. Before joining ION, Fischer spent 12 years at Discovery Communications, most recently as senior vice president of sales for networks including, Discovery Health, Animal Planet, Fit TV, Discovery Kids and Investigation Discovery. She also launched ad sales operations for OWN: The Oprah Winfrey Network.
The ad sales teams Fischer has overseen have been recognized with numerous industry awards including: #1 Quality Sales Organization by Jack Myers Media Business Report and Sales & Marketing Management – One of America's Top 25 Sales Forces.
Before joining the cable industry, Fischer was employed with Bozell, Jacobs, Kenyon & Eckhardt and Young & Rubicam.
She holds a bachelor's degree in Journalism/Advertising and PR from the University of South Carolina/Columbia.
UP, America's favorite network for uplifting entertainment is a 24-hour television network that provides high-quality, diverse, family-friendly programming, including original and premiere movies, theatricals, drama and comedy series, music and holiday specials. UP can be seen in 65 million homes in high definition (HD) and standard definition (SD) on cable systems including Comcast, Time Warner Cable, Bright House Networks, Charter and Cox Communications as well as DIRECTV (Channel 338), DISH Network (Channel 188) and Verizon FIOS (Channel 224). As part of its mission to entertain and uplift, the network's pro-social initiative "Uplift Someone" reminds and inspires people to do simple acts of kindness. UP is also a service provider to its sister network ASPiRE. Based in Atlanta, UP is a division of UP Entertainment, LLC, which also offers gMovies, the first faith-friendly streaming movie service. Follow UP on the Web at www.UPtv.com, on Facebook at https://www.facebook.com/UPtv, Twitter on @UPtv and Instagram at UP_TV.