ListenFirst Launches First Ever Cross-Platform Paid Social Analysis Suite
Tracking More Than $1 Billion of Social Advertising Spend
NEW YORK, Oct. 17, 2018 /PRNewswire/ -- ListenFirst, the most comprehensive enterprise social analytics platform, today announced the launch of its Paid Analysis Suite for marketers to understand the performance of their targeted ad units across Twitter, Facebook, and Instagram. The company becomes the only end-to-end social analytics solution that is now tracking and analyzing more than $1 billion of social ad spend alongside organic activity.
ListenFirst's Paid Analysis Suite enables marketers to analyze paid social posts against organic, letting them clearly see what percentage of their advertising efforts and spend is driving reach, video views, engagements, replies, clicks, and more.
"ListenFirst's Paid Analysis provides us with one central location where we can see the performance of all of our Facebook, Instagram, and Twitter ad campaigns, alongside all of our social activities," said Margaret Fontana, Digital Innovation Officer, Hackensack Meridian Health. "Understanding which channels, ad types, campaign objectives, and ad content, including dark and boosted ads, are most successful enables us to allocate spend to the channels and strategies that will drive our business objectives going forward."
"Paid social advertising is an essential part of our campaign strategies promoting our exclusive contests and events. Being able to view how these campaigns and assets compare to our organic and other paid strategies ensure that we are utilizing the most effective strategies that resonate with digital storytellers and our global readership," said Eunice Kim, Fan Engagement Producer, LINE WEBTOON.
"Having the ability to compare campaign performance and analyze trends allows marketers to know what their owned paid and organic strategies should be going forward, reducing wasted time and resources," says Jonathan Farb, Chief Product Officer of ListenFirst. "As social ad budgets continue to rise, it's even more critical for brands to have all encompassing social performance data - paid, earned, and organic - in one place to give them insights to inform targeting, campaign spend, content creation, and marketing optimization."
About ListenFirst
ListenFirst is the most comprehensive enterprise social analytics platform. Powered by deep machine learning, ListenFirst unites billions of consumer signals from every social platform to give brands a complete view of their customer and performance, and analytics to drive business outcomes. ListenFirst offers insight on owned, organic, earned, and paid social activities and has the deepest data set, including cross-platform private data benchmarks no other company can provide. Founded in 2012, ListenFirst is trusted by leading global brands including Time Warner, Amazon Studios, NBCUniversal, and Gap Inc. and is regularly featured in The Wall Street Journal, Variety, Ad Age, Forbes and more. For more information, visit www.listenfirstmedia.com.
SOURCE ListenFirst
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