Little Tikes® And Juvenile Products Manufacturer Diono® Announce Multi-Year Global Licensing Agreement To Create Toy Makers' First Line Of Juvenile Products

PUYALLUP, Wash., Oct. 14, 2013 /PRNewswire/ -- This week at the ABC Kids Expo in Las Vegas, Diono®, a leader in child safety and innovation in the car seat and travel accessory category, is introducing a new line of products stemming from a collaborative partnership with a leader in the indoor and outdoor toy category, Little Tikes®. The seven-year international license agreement will feature a broad range of bright and bold juvenile products, including more than 50 new items spanning from car seats and strollers to travel accessories and gear.

"We are thrilled to be partnering with an iconic and trusted toymaker like Little Tikes to bring our products to more kids and parents around the world," said Brad Keller, President, Diono. "Our best-selling Radian and Monterey car seats are the safest on the market, winning multiple awards and rave reviews from countless families and we are committed to delivering the same innovation and safety measures with the new Little Tikes collection."

The new juvenile line, featuring a variety of product designs and price points, will be available in early 2014 at major retailers nationwide and in key international markets.

"Anyone familiar with the car seat and travel accessory category knows the unrivaled commitment Diono has in developing quality products that provide families safety, comfort and convenience," stated Isaac Larian, CEO and President, Little Tikes. "When combined with a similar heritage for Little Tikes, this new partnership makes sure moms and dads not only think of Little Tikes when it comes to play value, but also when it comes to well-being and comfort both in and out of the home." 

Fun Fresh Twists from Two Trusted Brands
The new line provides everything needed to travel in safety and style, with the wonder of Little Tikes magically woven through every item. Everything on a parent's wish list is arriving with the built-in trust of Diono and Little Tikes, including:

• Little Tikes® Cozy Coupe® Accessories and Gear (SRP $9 - $49)
  The Little Tikes red and yellow Cozy Coupe® toy car is an American classic that now has its own dedicated line of juvenile products including booster seats, car organizers and roller car shades. Using the car's iconic design and colors, parents and children alike can experience the Cozy Coupe® in an entirely new way.
• Little Tikes® Booster Seats (SRP $19 - $59)
  The Little Tikes' backless and high back booster seats are made with the same unparalleled safety testing and innovative product designs as the award-winning Diono car seats. The seats are lightweight and easy to move between cars and include easy-to-use belt path guides to ensure proper installation. The line's seat covers are machine-washable and available in multiple colors. Ages 4+; 30+ lbs
• Little Tikes® Strollers (SRP $49 - $79)
  Combining the comfort and convenience of a traditional stroller, the new Little Tikes Lightweight Stroller and Travel Stroller include a three or five-point harness that grows with your child. Extra-tall comfort grip handles deliver a smooth ride for your baby and cup holders and storage features allow for easy travel experiences for parents. Designed for children up to 50lbs for years of comfortable strolling. Available in four different colors.
• Little Tikes® Car and Travel Accessories (SRP $4 - $19)
  Parents will enjoy time on the road like never before with a variety of accessory products from Little Tikes. From car and on-the-go accessories like a travel bottle warmer or sit and play bouncer, the line includes 17 new products designed to make life as a parent easier and more exciting.

About Diono
Diono designs, manufactures and markets travel solutions for the children of today's families on the go. With innovative product designs and unparalleled safety testing, Diono conveniently secures and protects children through every stage of their journey. With more than a decade of experience, Diono is recognized by consumer and trade organizations for its unique functionality and thoughtful design in 54 countries worldwide, while maintaining offices in the U.S., Canada, United Kingdom, Germany, France and China. For more information, visit Diono at www.diono.com

About Little Tikes
The Little Tikes Company is one of the world's leading creators of infant, toddler and preschool products that promote the mental, emotional and physical well being of kids everywhere.  For more than 40 years parents have trusted Little Tikes to create safe, durable and quality products from role play and sports toys to furniture and outdoor products as well as ride-ons, including one of the world's best selling cars – the iconic Cozy Coupe®.  Founded in 1969 and headquartered in Hudson, Ohio, Little Tikes remains a proud and passionate leader in providing "Made in the USA" products which playfully stimulate the imagination and celebrate the wonder of childhood and parenthood.  Little Tikes® products are available at leading retailers across the US, Canada and in more than 100 countries.  For more information visit www.littletikes.com.

CONTACT:
Nicolette Harrod
Current
[email protected]
310-854-8223

SOURCE Diono