NEW YORK, April 21, 2016 /PRNewswire/ -- LittleThings, the leading lifestyle destination for inspiring, uplifting, and engaging content, has appointed MSLGROUP as its public relations agency of record in the U.S.
MSLGROUP's work will focus on raising awareness, and brand recognition within business, trade, and consumer media outlets, as well as attracting brands and other potential advertisers.
Founded in 2014, LittleThings is the only digitally native media property that scales uplifting content while influencing women across generations. LittleThings was named the Fastest-Growing News and Media Site of 2015* and the Fastest-Growing Women's Interest Publisher in 2016**.
"MSLGROUP's proven history of generating measurable results for clients made them the clear choice during our agency selection process," said Joe Speiser, CEO of LittleThings. "MSLGROUP possesses a multitude of award-winning practice area offerings that will help continue building our reputation among some of the best and most recognizable brands in the U.S."
"2016 is going to be a big year for LittleThings," added Gretchen Tibbits, COO of LittleThings. "We just announced a new seven-person sales team led by Chris McLoughlin, Senior Vice President, Sales and Marketing, and believe MSLGROUP will be the right partner to help our team reach the right brands and advertisers to build thoughtful and inspiring campaigns that our readers will love."
Andrew Silver, Managing Director of MSLGROUP New York, said, "We are thrilled to partner with LittleThings in order to spread their story among top advertisers and brands that will enable them to continue their rise as one of the fastest-growing lifestyle sites anywhere."
* SimilarWeb Digital Visionary Awards 2015
** Shareablee: Top 10 Media Publishers for January 2016
Headquartered in New York City, LittleThings is the leading lifestyle destination for inspiring, uplifting, and engaging content. LittleThings is the only digitally native media property that scales positive content while influencing women across generations. Since its launch in September 2014, LittleThings has experienced explosive growth, becoming the 4th largest mobile site, 5th largest Facebook publisher, 7th ranked Lifestyles site, and 62nd largest site in the U.S., with 51.1 million monthly readers and 14 million social fans. LittleThings was named the Fastest Growing News & Media site of 2015 and the Fastest Growing Women's Interest Publisher. In addition to publishing the Top Facebook Post of 2015, LittleThings was rated as one of the Most Valuable Pages on the Web in Q4 2015.
MSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. With more than 3,000 people across close to 100 offices worldwide, MSLGROUP is also the largest PR network in Europe, fast-growing China and India. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and business transformation. In a world marked by increased convergence and consumer empowerment, Publicis Groupe offers a full range of services and skills: digital, technology & consulting with Publicis.Sapient (SapientNitro, Sapient Global Markets, Sapient Government Services, Razorfish Global, DigitasLBi, Rosetta) - the world's largest most forward-thinking digitally centered platform focused exclusively on digital transformation in an always-on world - as well as creative networks such as BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, public affairs, corporate communications and events with MSLGROUP, ad tech solutions with VivaKi, media strategy, planning and buying through Starcom MediaVest Group and ZenithOptimedia, healthcare communications, with Publicis Healthcare Communications Group (PHCG), and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs more than 76,000 professionals.