SAN JOSE, Calif., July 1, 2015 /PRNewswire/ -- eTrigue® Corporation (www.eTrigue.com), the ease-of-use leader in cloud-based marketing automation, brings Live Company Alerts to DemandCenter® marketing automation software. This new feature triggers automatic alerts that are sent to sales and other personnel, notifying them when specific anonymous prospects from identifiable companies visit the website. The new capabilities add to eTrigue's market-leading Real-Time Lead Alerts for known visitors, and significantly enhance existing anonymous visitor tracking reports.
Marketers may now browse or search actual anonymous visit data to look for patterns and trends and to create new alerts. Alerts are triggered based on over a dozen distinct criteria. For example, alerts help sales and marketing by providing details of anonymous visitors and by informing them of which inbound marketing sources such as Google AdWords, search engines, retargeting and social sources led the prospect to the site, or if it was an organic visit.
A large portion of website visitors are unknown. Understanding the characteristics and demographic information of these anonymous visitors before they actually register for content or contact sales provides valuable intelligence data. Equipped with this information, sales can take effective action and initiate contact before the prospect is "converted" into a known visitor.
Alerts may be set up to immediately notify sales and marketing personnel about visitors that meet specific criteria, or be scheduled to be sent as summaries in email reports. Demographic criteria; company, geography, territory as well as actual visit characteristics; page, date, referrer, are easily defined by marketing and sales users.
"eTrigue DemandCenter Live Company Alerts adds more surgical and timely discovery capabilities as well as alerting tools to our industry-leading anonymous reporting capabilities," said Jim Meyer, vice president and general manager at eTrigue. "Effective inside sales organizations are leveraging this rich anonymous data to better understand unique website visitors and better engage with potential prospects, even before these prospects have chosen to identify themselves."
With eTrigue anonymous visitor tracking, your organization can identify companies and record each individual visitor from that company's web activity starting with their very first visit to your web site. Once a visitor decides to register for premium content or clicks on an eTrigue email, their anonymous visit history is automatically appended to their personal contact information, giving you a complete picture of each prospect's interaction with your organization. This pre-registration history is invaluable to understanding a prospect's interests sooner—and provides a real leg-up for your sales team.
About eTrigue Corporation
eTrigue is a leading provider of marketing automation SaaS products that accelerate the way marketing and sales teams generate qualified leads and close sales. The DemandCenter marketing automation platform is consistently rated as easiest to use and helps marketers build more successful demand generation programs quickly.
For more information please visit www.etrigue.com or call 1-800-858-8500.
eTrigue, DemandCenter, VisitIQ, SalesPro, Intelligent Demand Generation and Marketing Automation for the Rest of Us are trademarks or registered trademarks of eTrigue Corp. All other trademarks are recognized and remain the property of their respective owners.
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SOURCE eTrigue Corporation