Live Streaming Market to grow by USD 20.64 Billion (2025-2029), driven by smartphone penetration and easy internet access, AI-powered market evolution - Technavio

NEW YORK, Jan. 27, 2025 /PRNewswire/ -- Report on how AI is driving market transformation - The global live streaming market size is estimated to grow by USD 20.64 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  16.6%  during the forecast period. Rising penetration of smartphones and easy access to internet is driving market growth, with a trend towards integration of advanced technologies with online streaming services. However, growing privacy regulations and security concerns  poses a challenge. Key market players include AfreecaTV Corp., Alphabet Inc., Amazon.com Inc., Brightcove Inc., ByteDance Ltd., Flux Broadcast, Haivision Systems Inc., International Business Machines Corp., Meta Platforms Inc., MetaCDN, Microsoft Corp., Muvi LLC, Panopto Inc., StreamHatcher, Super Digital d.o.o., Tencent Holdings Ltd., Vimeo.com Inc., WaveFX, Wowza Media Systems LLC, and ZEGOCLOUD PTE. LTD..

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Market Driver

The live streaming market is booming with the rise of internet broadcasts and live television broadcasts. On-demand video streaming is also a significant trend, allowing content delivery through video hosting solutions and live event streaming. Video encoders and transcoders are crucial for compressing and encoding live content in various formats for real-time transmission. HTML5 Video Player and streaming protocols ensure seamless video viewing on different devices. Virtual events, online education, sports coverage, concert streaming, video sales, video game streams, church services, and local government streaming are popular use cases. Real-time communication and customization are essential features for engaging audiences. Streaming setup includes video input devices, chat widgets, and chat software. Video codecs like RAW video support real-time transmission of high-quality information to the general public on a global scale. Adaptive bitrate streaming and multi-bitrate streaming ensure optimal video quality based on viewer's internet connection. Compression and encoding techniques reduce video streaming latency. Real-time transmission of professional sports, social media events, and video gaming sessions are driving the market growth. Media players like RealPlayer from RealNetworks and webcasts on social media platforms are making video viewing accessible to everyone. 

Technological advancements, including AI, deep learning, and natural language processing, significantly enhance online streaming services by improving video quality and production processes. AI supports various aspects of video production, such as cinematography, editing, voice-overs, and scriptwriting. Service providers like Hulu and YouTube are popular platforms leveraging AI technology to offer high-quality content. Furthermore, blockchain technology's potential to decentralize communication in the industry presents new opportunities for growth in the online streaming market. 

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 Market Challenges

• The live streaming market encompasses various forms of content delivery, including internet broadcasts and live television. Challenges include content delivery for live events, video hosting solutions, and real-time communication. Video encoders and transcoders are crucial for compressing and encoding live content in multiple bitrates for adaptive streaming. HTML5 Video Player and streaming protocols ensure seamless video viewing across devices. Video input devices, video streaming latency, and compression techniques also pose challenges. Virtual events, online education, sports coverage, concert streaming, video sales, and video game streams are popular use cases. Real-time transmission of RAW video requires efficient compression and encoding. Information dissemination to the general public on a global scale relies on these solutions. Audience interaction through chat widgets and software adds value to streaming experiences. Streamers, webcasts, and social media platforms are key players in this market.
• The live streaming market requires extensive access to smartphone user data, including location and storage, to deliver customized content and notifications. However, the sale of this data by some companies poses privacy risks. In response, regulations like the General Data Protection Regulation (GDPR) have been implemented to safeguard user privacy, limiting access to data. The GDPR, enacted in April 2016, replaced the Data Protection Directive 95/46/ec and sets the standard for protecting EU citizens' personal data. Companies must comply with these regulations to maintain user trust and adhere to ethical business practices.

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Segment Overview 

This live streaming market report extensively covers market segmentation by  

1. Product 
• 1.1 Platform
• 1.2 Services
2. End-user 
• 2.1 Media and entertainment
• 2.2 Education
• 2.3 Esports
• 2.4 Events
• 2.5 Others
3. Geography 
• 3.1 APAC
• 3.2 North America
• 3.3 Europe
• 3.4 South America
• 3.5 Middle East and Africa

1.1 Platform-  The live streaming market is dominated by the platform segment, which is expected to remain the largest during the forecast period. Live streaming platforms enable users to access and play compressed video and audio content in real-time over the internet. Factors such as improved living standards, increased disposable income, easy internet access, rising smartphone penetration, and changing lifestyles are driving the market's growth. Vendors are investing in diverse content offerings to provide personalized experiences to viewers. The education sector is a significant adopter of live streaming, with institutions delivering multimedia content in the form of video presentations to reach students and professionals globally. Online streaming enhances the learning process by providing a strong impact on information retention.

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Research Analysis

Live streaming is the real-time broadcasting of video content over the internet. It includes live television broadcasts, on-demand video streaming, and live event streaming. The delivery of live content relies on content delivery networks, video hosting solutions, video encoders, and video transcoders. HTML5 Video Player and streaming protocols enable seamless video playback. Video input devices capture live footage, while video encoders and transcoders compress and encode the data for efficient delivery. Multi-bitrate and adaptive bitrate streaming ensure optimal viewing experience based on viewer's internet connection. Real-time communication facilitates interactive experiences. Virtual events, online education, sports coverage, concert streaming, video sales, video game streams, church services, local government meetings, and more benefit from live streaming. Security measures are crucial to protect content from piracy. Setting up a live streaming solution involves selecting appropriate equipment and software.

Market Research Overview

Live streaming is the real-time transmission of video content over the internet for viewing by an audience in sync. It includes internet broadcasts, live television broadcasts, and on-demand video streaming. Live content delivery relies on video hosting solutions, video encoders, and transcoders for efficient compression and encoding. HTML5 Video Player and streaming protocols ensure seamless video viewing across various devices. Video input devices capture live feeds, while video streaming latency and compression techniques optimize delivery. Multi-bitrate and adaptive bitrate streaming cater to different internet speeds. Real-time communication enables audience interaction through chat widgets and software. Virtual events, online education, sports coverage, concert streaming, video sales, video game streams, church services, local government meetings, and more benefit from live streaming. Streaming setup includes customization, video codecs, RAW video, and real-time transmission. The general public can access this content on a global scale, making it an essential tool for information dissemination. Video formats, broadcasting, and social media platforms are integral parts of the live streaming market.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Product
• Platform
• Services
• End-user
• Media And Entertainment
• Education
• Esports
• Events
• Others
• Geography
• APAC
• North America
• Europe
• South America
• Middle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE Technavio