NEW YORK, Jan. 30, 2017 /PRNewswire/ -- LiveIntent, the industry-leading platform for people-based marketing and advertising focused on the email channel, and LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and the leading provider of omnichannel identity resolution, announced today a multi-faceted partnership to help brands and publishers increase the value of their digital media transactions. The strategic partnership works with brands and publishers to bring potent people-based inventory to media buyers at a scale comparable to people-based inventory from industry leaders such as Facebook and Google.
LiveIntent, using LiveRamp's IdentityLink Identity Resolution Service, can now provide reach and scale, along with the privacy leading marketers demand, in order to provide consumer marketers the ability to safely address their customers at the people-level with custom messaging and measurement across the web.
"We've long empowered our advertising customers to buy people-based audiences across the open web and with premium publishers such as Facebook and Google," said LiveRamp CEO Travis May. "LiveIntent's platform offers a whole new path to crucial addressable people-based inventory from a logged-in, viewable, and fraud-free environment that is incremental to their existing efforts. Anonymized partner data securely flows into and out of the LiveIntent Platform, giving marketers the ability to close the loop on their known users. Through our partnership powered by the email address, LiveRamp will significantly increase the ease with which our customers can find their customers and prospects across LiveIntent's audience of 145 million unique monthly people outside of the email channel. In other words, the email address, the linchpin of Identity in a modern world, will act as an identifier for brands finding their known audiences as they traverse the open web."
In the LiveRamp Connect portal, from which LiveRamp customers direct the transfer of their audiences and data, LiveIntent will be a highlighted destination for those brands and advertisers seeking incremental people-based inventory. Utilizing the IdentityLink service, advertisers will be able to seamlessly load people-based audiences they have set up for targeting into LiveIntent's Platform to drive awareness, loyalty, and/or sales with a few clicks.
"Rarely can one partnership deliver so much value to so many players in the ecosystem," said LiveIntent Founder and CEO Matt Keiser. "Inventory buyers want access to their audiences, and inventory sellers need to be able to provide resolution to buyers for targeting, measurement and attribution to prove the efficacy of their inventory. This partnership helps both sides: buyer and seller. With LiveRamp and their IdentityLink service, we've accelerated our ability to bring our superpowers to a broader cohort of satisfied customers. In LiveRamp, we have a partner that can help us expand our superpower scope to include the full array of contexts and arenas that benefit from people-based marketing and advertising."
LiveIntent is a smarter way to market and advertise in email. The LiveIntent platform helps over 1100 top brands deliver marketing and advertising messages in logged-in media to over 145MM unique, engaged people each month, in emails sent by over 1300 top US publishers and brands to their loyal subscribers. LiveIntent was recognized for the past three years as one of NYC's fastest growing companies (by Crain's) and as one of America's Most Promising Companies (Forbes 2015.) With the anonymized email address at the center of its platform, LiveIntent and its Identity Graph provides incremental reach to brands, in mobile inventory where brands are struggling to reach their customers beyond Facebook and Twitter. LiveIntent is now one of the largest people-based marketing platforms in the world reaching over 145MM logged-in people and also one of the first, having gone to market with the technology in 2010. LiveIntent is headquartered in NYC, with offices in Austin, Berlin, Chicago, Copenhagen, Dallas, Detroit, Los Angeles, San Francisco and the UK, serving as home to 209 people and counting.
LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. Our services transform the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. LiveRamp is an Acxiom company, delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance's (DAA) ICON and App Choices programs. For more information, visit www.LiveRamp.com.
CONTACT: Adam Berkowitz, 1-212-792-5348 x203, [email protected]