LivSo Launches to Provide Dry Scalp Relief for Textured Hair
African-American dermatologist and entrepreneur develops hair care system for curly, kinky hair.
22 Feb, 2017, 10:45 ET
COLUMBUS, Ohio, Feb. 22, 2017 /PRNewswire/ -- With today's launch of LivSo, men and women with curly, kinky hair finally have a solution to a common hair care struggle: severe dry, itchy scalp. Until now, people with textured hair have felt trapped by dry scalps, damaged hair and ineffective or hazardous products that made their problems worse.
Scalp irritation affects an estimated 50 percent of the American population, however most products that fight the condition lack the moisture required to keep curly, kinky hair healthy. One dermatologist is on a mission to fix this. After seeing patients with this hair type attempt scalp treatments that stripped the hair of moisture and caused hair breakage or loss, Dr. Shari Hicks-Graham, M.D., FAAD created LivSo. The shampoo, conditioner and moisturizing lotion restores the scalp's moisture giving textured strands extra layers of protection, while exfoliating and removing flakes and strengthening hair follicles. In a clinical study, LivSo brought relief to 90 percent of users in just four weeks.
"Strength, length and shine -- that's what the majority of shampoos on the market focus on, but healthy hair care is so much more than that," says Dr. Hicks-Graham. "Every day I saw men and women come into my practice who had suffered hair loss due to scalp damage. I created LivSo to help people with textured hair soothe their dry, itchy scalp and protect their hair."
Based on Dr. Hicks-Graham's dermatological and clinical expertise and extensive ingredient research, LivSo uses soothing ingredients including coconut oil, glycolic acid, hydrolyzed oat protein and Abyssinian oil in the three-step hair care system.
LivSo's Moisturizing Shampoo, Moisturizing Conditioner and Moisturizing Lotion are available for purchase on Amazon and LivSo.com. To learn more about LivSo, or request a free sample, visit www.livso.com.
LivSo was created for the love of kinks and curls! The hair care line provides gentle relief through a simple three-step process that restores hair to its natural integrity while nourishing the scalp. Safe, healthy ingredients including glycolic acid and Abyssinian oil, have given 90 percent of users relief in just four weeks during clinical testing. To learn more about LivSo and founder, Dr. Shari Hicks-Graham, M.D., FAAD, visit www.livso.com.
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