Loacker Debuts Costco-Exclusive Minis Mix with New Dark Chocolate Flavor

New limited-edition, 80-count bag offers better-for-you, bite-sized treats for mindful snacking moments

NEW YORK, July 30, 2025 /PRNewswire/ -- Just in time for back-to-school, Loacker is sweetening snack time with a Costco-exclusive Minis Mix featuring Dark Chocolate, a new flavor added to its popular Minis line. Delivering on a growing demand for more thoughtful indulgence, the Dark Chocolate flavor features a refined cream made from fine flavor dark chocolate, offering a rich yet balanced taste. Each crispy, creamy bite is individually wrapped for those seeking a more elevated and convenient snack.

"Costco shoppers love Loacker, and we're excited to bring them a new mix that reflects how people are choosing to indulge in a more mindful snacking experience," said TJ Rooney, president of Loacker USA. "Our Dark Chocolate flavor is made with premium cocoa from our sustainability program in Ecuador, delivering a rich, satisfying taste with high-quality ingredients. Whether packed in a lunchbox or enjoyed on the go, these wafers offer a delicious treat that fits perfectly into back-to-school routines."

Featuring three complementary flavors – Vanilla, Hazelnut and Dark Chocolate – the 80-count bag of bite-sized, cream-filled mini wafers is crafted with the pure and simple ingredients that have defined Loacker's wafers and chocolate specialties for a century. Available at Costco locations nationwide beginning in August, the mix joins Loacker's lineup of fan-favorite treats like Quadratini wafer snacks, also found at retail stores, Amazon and loackerusa.com.

The new offering launches during a milestone year for Loacker, which is celebrating its 100th anniversary through a year-long partnership with Giada De Laurentiis. A lifelong fan of the brand, Giada shares Loacker's passion for quality ingredients and Italian tradition. From signature recipes exclusively featuring Loacker products to VIP appearances and content collaborations, the partnership celebrates the joy of delicious treats made to bring people together.

Founded in 1925, Loacker is committed to quality and tradition. For 100 years, Loacker has crafted its confections with the finest ingredients – no shortcuts, no compromises – offering an exceptional flavor experience.

To learn more about Loacker, visit loackerusa.com.

About Loacker
Loacker is an Italian family company known for its delicious wafers, patisseries and chocolates. Founded in the heart of the Italian Alps 100 years ago, Loacker USA is proud to be partnering with Giada De Laurentiis in 2025 to celebrate a century of pure goodness.

The geography of Loacker's origins (Mount Sciliar in the South-Tyrolean Dolomites of the Italian Alps) is meaningful because it embodies the natural values of the brand and unique sourcing of ingredients. Since the company was first founded, the Loacker family has always had the highest level of respect for their natural surroundings. From 100% Italian hazelnuts freshly roasted by Loacker in-house to authentic vanilla pods from Madagascar, Loacker aims to create the best taste using high-quality ingredients.

"Che bontà!" means Pure goodness! with every bite, since 1925. For all this time, Loacker has been offering the pure, natural goodness and pleasure of their magnificent creations. This long confectionary tradition started with Alfons Loacker, who first started making wafers in his little pastry shop in Bolzano, Italy. Not much has changed since then: Loacker now makes all their delicacies at 1000 meters above sea level, high up in the mountains in Auna di Sotto (IT) and Heinfels (AT), using only carefully selected ingredients, with no trace of any artificial flavorings, added colors or preservatives, and pack their snacks fresh out of the oven to preserve their full fragrance. But, to achieve perfection, goodness demands more than this, which is why Loacker is constantly committed to greater social and environmental sustainability. Because, at Loacker, goodness is a choice. To learn more about Loacker, visit loackerusa.com or follow Loacker on Facebook, Twitter, Instagram, Pinterest, YouTube and TikTok. 

SOURCE Loacker