Loacker Invites Fans to Unwrap 100 Years of "Pure (Italian) Goodness" in Limited-Edition Gift Box with Giada De Laurentiis

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Apr 10, 2025, 08:47 ET

Exclusive 100th anniversary gift box will be given away to 100 lucky fans for 100 days

NEW YORK, April 10, 2025 /PRNewswire/ -- On the heels of officially crossing the 100-year mark on April 3, Loacker announces the launch of an exclusive gift box in partnership with Giada De Laurentiis and Giadzy, the lifestyle and ecommerce platform by Giada. Starting today, April 10, the 100th day of the brand's 100th anniversary year, the Loacker x Giadzy by Giada De Laurentiis Limited-Edition Gift Box will be given away to 100 lucky fans for 100 days, giving Americans the chance to celebrate the pure ingredients and delicious flavors of the iconic wafers Giada grew up eating in Italy.

"Loacker wafers were a beloved part of my childhood in Italy, which makes this partnership especially exciting for me," said Giada De Laurentiis. "This special box is filled with my absolute favorites – from Loacker's signature wafers, made with pure, simple Italian ingredients like 100% Italian hazelnuts, to Giadzy's bestselling olive oil and a signed copy of my new cookbook, Super-Italian. It's a true celebration of authentic Italian flavors and traditions. Sign up for your chance to win – I can't wait for you to experience a taste of la dolce vita!"

Curated by Giada, this special box is a tribute to the rich flavors of Italian cuisine and culture. Winners will have the opportunity to savor Giada's favorite Loacker products made with the finest ingredients like 100% Italian hazelnuts, drizzle Giadzy's bestselling olive oil on their favorite meals and explore new recipes in a signed copy of Giada's new cookbook, Super-Italian, which teaches readers how to cook with healthy Italian superfoods and minimally-processed ingredients to eat like an Italian.

Box contents include:

"We're thrilled to commemorate our 100th anniversary month through this one-of-a-kind gift box featuring Giada's favorite Loacker treats," said TJ Rooney, president of Loacker USA. "For 100 years, we've been dedicated to creating snacks made from pure ingredients that make it easy to indulge mindfully in everyday joyful moments and special occasions. We can't wait to surprise 100 lucky fans with the opportunity to experience the authentic flavors of Loacker as we celebrate 100 years of quality, tradition and premium ingredients, with more surprises to come with Giada."

The Loacker x Giadzy by Giada De Laurentiis Limited-Edition Gift Box is one of several surprises planned for Loacker's 100th anniversary year. Other upcoming surprises include signature recipes from Giada that will exclusively feature Loacker products, VIP appearances and more. All surprises are meant to honor the "pure goodness" that has defined Loacker's wafers and chocolate specialties for a century.

In addition to surprises, the integrated partnership will tell a story about Giada's love for Loacker – and the brand's focus on quality and taste above all else for 100 years – with vibrant and authentic content appearing across paid, earned, owned and social channels.

To enter to win the Loacker x Giadzy by Giada De Laurentiis Limited-Edition Gift Box, fans can visit the website linked here and follow the steps indicated. Each week, seven participants will be drawn at random for 100 days, until July 18, 2025. Winners will be notified via email. There is a limit of one prize per person or household and no transfer, cash redemption or substitution of prize is allowed except at the sole discretion of Loacker. See the website for additional rules and regulations.

To stay updated on partnership details, fans can check the Loacker and Giadzy websites or follow Loacker on Instagram @loackerusa.

To learn more about Loacker, visit loackerusa.com. To learn more about Giadzy by Giada De Laurentiis, visit giadzy.com.

About Loacker
Loacker is an Italian family company known for its delicious wafers, patisseries and chocolates. Founded in the heart of the Italian Alps 100 years ago, Loacker USA is proud to be partnering with Giada De Laurentiis in 2025 to celebrate a century of pure goodness.

The geography of Loacker's origins (Mount Sciliar in the South-Tyrolean Dolomites of the Italian Alps) is meaningful because it embodies the natural values of the brand and unique sourcing of ingredients. Since the company was first founded, the Loacker family has always had the highest level of respect for their natural surroundings. From 100% Italian hazelnuts freshly roasted by Loacker in-house to authentic vanilla pods from Madagascar, Loacker aims to create the best taste using high-quality ingredients.

"Che bontà!" means Pure goodness! with every bite, since 1925. For all this time, Loacker has been offering the pure, natural goodness and pleasure of their magnificent creations. This long confectionary tradition started with Alfons Loacker, who first started making wafers in his little pastry shop in Bolzano, Italy. Not much has changed since then: Loacker now makes all their delicacies at 1000 meters above sea level, high up in the mountains in Auna di Sotto (IT) and Heinfels (AT), using only carefully selected ingredients, with no trace of any artificial flavorings, added colors or preservatives, and pack their snacks fresh out of the oven to preserve their full fragrance. But, to achieve perfection, goodness demands more than this, which is why Loacker is constantly committed to greater social and environmental sustainability. Because, at Loacker, goodness is a choice. To learn more about Loacker, visit loackerusa.com or follow Loacker on Facebook, Twitter, Instagram, Pinterest, YouTube and TikTok.

About Giadzy
Launched in 2016 by Emmy award-winning personality Giada De Laurentiis, Giadzy is a lifestyle and e-commerce platform that brings the best of Italy – including its least-known yet most delicious food products – directly to your home. Along with Italy-inspired lifestyle tips on entertaining and food, and blogs covering wellness, beauty, and style, Giadzy showcases a wide range of pantry products, personally curated by De Laurentiis including Giadzy's own line of specialty products, from mostly small, family-owned producers whose goods are only available in certain regions of Italy. Visit the site at giadzy.com. Follow on Facebook, Twitter, Instagram, Pinterest, YouTube and TikTok.

About Giada De Laurentiis
Giada De Laurentiis is an Emmy award-winning television personality and NBC Today Show contributor, and the author of 11 New York Times bestselling cookbooks, including her latest cookbook, Super-Italian. Her growing restaurant empire includes GIADA and Pronto by Giada in Las Vegas, and Luna and Pronto by Giada in Scottsdale. She is also the founder of the lifestyle and e-commerce platform Giadzy.com, which offers recipes, travel and entertaining content, and hand-selected Italian products. Follow along on social media @giadadelaurentiis and @thegiadzy.

Media contact:
Lauren Kotschevar
[email protected]

SOURCE Loacker