MOHNTON, Pa., Jan. 24, 2017 /PRNewswire/ -- On January 22nd, 2017, the post office once again increased postage rates. The average increase is 2% across all categories of mail. Direct Mail Companies across America are aligning themselves with this increase and simply passing the increase along to their customers. However, Mail Shark, a direct mail company located in Mohnton, PA will be holding its pricing firm and taking the opposite approach by not forcing their clients to absorb this extra cost.
We asked Mail Shark president, Brian Johnson, how they could part with the industry trend by standing firm and not passing these costs along to their customers.
"That's a good question. We will direct mail well over 100 million pieces in 2017, so the 2% rate hike is a significant increase in our cost of goods sold, somewhere around the $400,000+ range. The reason we aren't increasing our rates is quite simple, we put our customers first. Our customers face increased pressures from cost inflation every year across the board, but that's not going to be the case with Mail Shark this year."
Wouldn't it be nice to see more of this type of thinking from the business world? Could you imagine if an announcement was made that Health Insurance costs were going down in 2017, or that your monthly rent was being lowered? It may be wishful thinking, but Mail Shark is a company that can help you grow your sales without inflating your invoice. A great company with their clients' budget as a priority.
About Mail Shark:
Mail Shark specializes in the design, print and mailing of direct mail pieces such as postcards, brochures, magnets, scratch-offs, and much more. We do it all under one roof, with all production fulfilled in house, including a United States Postal Service office located directly within the facility. We pride ourselves in offering agency quality design and marketing advice at wholesale production rates. Industries serviced include businesses of many types and sizes across the spectrum, covering the entire United States.
Visit the website www.TheMailShark.com or call today at 888-457-4275 to learn how Mail Shark can help your business increase revenue.
SOURCE Mail Shark
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