SARASOTA, Fla., Feb. 1, 2018 /PRNewswire/ -- The Local Media Consortium (LMC), a strategic alliance of leading local media companies, today announced a new partnership with Integral Ad Science (IAS), a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere.
By partnering with IAS, the LMC will enable its members – which include more than 75 local media companies representing more than 1,700 newspaper, broadcast, and digital titles – to ensure and deliver better results to their advertisers and address marketers needs for brand safety, ad fraud, and viewability for digital display and video ad inventory across desktop and mobile web. Using IAS's automated real-time platform, LMC members can seamlessly eliminate impression waste, streamline workflow, improve inventory quality, and increase revenue.
"Thanks to IAS, our members – who offer more than 12 billion ad impressions each month to agencies and brands seeking to reach quality local audiences in brand-safe environments – will have even greater control over direct and programmatic deals," said Rusty Coats, CEO of the Local Media Consortium. "As media companies are increasingly challenged by ad fraud and ad blocking, IAS will provide greater means to verify and optimize inventory, helping participating members to validate and protect their ad traffic."
IAS scores ad inventory for the URL down to the impression level on the key metrics media companies care most about: viewability, ad fraud, geo-compliance, and brand safety. It provides a single source of reporting that unifies publisher and customer data, eliminating discrepancies that come from multiple data sets. IAS's optimization tool is powered by both machine learning and a dedicated FraudLab that makes sure ads are served to real people and reach the right audiences – all to maximize ROI for buyers and sellers.
"Our commitment to helping local media companies thrive through better ad inventory makes us an ideal partner for the LMC," said Dave Marquard, VP of publisher product for IAS. "By automating custom ad delivery down to the placement level, the LMC's members will have a greater opportunity to monetize more of their impressions and deliver on custom advertiser standards for brand safety, viewability, and fraud-free environments."
About the Local Media Consortium
The Local Media Consortium is a strategic partnership of leading local media companies focused on increasing member companies' share of digital revenue and audience by pursuing new relationships with a variety of technology companies and service providers. The LMC was founded in 2013 to address the needs of advertisers seeking to reach high-quality audiences on brand-safe local digital properties at scale. In addition, the LMC provides members with access to leading technology and content solutions by fostering key partnerships with companies including Google, Monster, Yahoo, and others. LMC membership encompasses more than 75 local media companies in top markets across the United States and Puerto Rico, and includes more than 1,700 publications. The LMC audience footprint currently spans 160 million unique monthly visitors and its member companies serve more than five billion page views to readers. More information is available at www.localmediaconsortium.com.
Integral Ad Science (IAS) is a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimizing towards opportunities to consistently improve results, and analyzing digital's impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in thirteen countries. Our growth and innovation have been recognized in Inc. 500, Crain's Fast 50, Forbes America's Most Promising Companies, and I-COM's Smart Data Marketing Technology Company. Learn more at www.integralads.com.
Local Media Consortium
Rusty Coats, 813-277-8959
Kristin Brocoff, 949-400-4899
Christina Gillham, 646-868-5174
Dave Marquard, 646-668-4749
SOURCE Local Media Consortium