Local Media Consortium premium content network reaches 133 million Unique Visitors in November

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Jan 06, 2016, 06:00 ET

SACRAMENTO, Calif., Jan. 6, 2016 /PRNewswire/ -- The Local Media Consortium (LMC) today announced its November 2015 monthly unique visitor count exceeded 133 million, as measured by comScore, reaching 51.4 percent of the total U.S. population and placing it as the 7th most visited news entity included in comScore's tally.

"We're extremely proud of the LMC's unique visitor count and ranking. These findings validate the scaled premium and brand-safe advertising network we've worked hard to create as a solid solution for advertisers," said Christian Hendricks, Chairman of the Local Media Consortium's executive committee and Vice President for Products, Marketing and Innovation at McClatchy.

The LMC was created in late 2013 to address the needs of advertisers seeking to reach significant audiences on local media properties in the United States. Today, the LMC network includes more than 1,600 local media outlets including McClatchy, Cox, Digital First Media, Lee Enterprises, E.W. Scripps, The Seattle Times Company, Morris Communications, BH Media, Deseret Digital Media and dozens of others. The LMC is listed in ad exchanges under "localmediaconsortium.com".

"Every month, we add new local media partners to our network. We fully expect our comScore profile to continue to improve as new members join. We welcome all local news media outlets as members," said Rusty Coats, executive director of the LMC. "November was our first ever tally, and while the unique visitor count is extremely high, not all members' digital properties were measured. December's count should be even more impressive," Coats added.

While the LMC is focused on creating scaled premium and brand safe advertising opportunities for advertisers, it also seeks to provide members with access to leading technology and content solutions. To accomplish this, the LMC maintains key partnerships with Google, Yahoo, Monster, Tout, Legacy.com, AdPay, Homefinder, Lotame and many others.

About the Local Media Consortium

The Local Media Consortium is a strategic partnership of more than 75 leading local media companies representing more than 1,600 newspapers and local television stations in the best markets in the nation. More information about the Local Media Consortium, including a full list of member companies, is available at www.localmediaconsortium.com.

SOURCE Local Media Consortium