Location Analytics Market by Software (Geocoding, Data Integration & ETL, Query, Reporting & OLAP Visualization), Applications (Marketing, Facilities Management, Risk Assessment, Tracking & Route Monitoring) - Worldwide Market Forecast (2014 - 2019)

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May 15, 2014, 09:32 ET

NEW YORK, May 15, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Location Analytics Market by Software (Geocoding, Data Integration & ETL, Query, Reporting & OLAP Visualization), Applications (Marketing, Facilities Management, Risk Assessment, Tracking & Route Monitoring) - Worldwide Market Forecast (2014 - 2019)

http://www.reportlinker.com/p02116089/Location-Analytics-Market-by-Software-Geocoding-Data-Integration--ETL-Query-Reporting--OLAP-Visualization-Applications-Marketing-Facilities-Management-Risk-Assessment-Tracking--Route-Monitoring---Worldwide-Market-Forecast-2014---2019.html

The location analytics market analysis consists of various types of software, services, applications, deployment types, organization size, verticals, and regions. The overall market size is found by adding up the market size of each solution and services such as consulting services and system integration services.
In location analytics, each solution and service is playing an important role in the market. These solutions and services support various applications including sales and operational profitability, workforce management, customer and marketing management, facilities management, risk assessment/situational awareness and tracking and route monitoring.

Most of the enterprises are focusing on marketing effectiveness. Location analytics basically enables organizations to know where the future is. Location analytics helps to gain business intelligence through latest promotional strategies. Location-based data helps organizations to know where its customers are and monitor trends by correlating products with buying patterns, which in turn helps them to support their marketing strategies. Hence, customer support and satisfaction is one of the major drivers for the location analytics market.

Location analytics enhances the ability of organizations to identify profitable locations, reach the right customer at the right place and time and stay ahead of competition. Location-based data is used by firms to optimize the execution of service delivery by helping them to allocate their resources required for field service. Companies in variety of industries, especially manufacturing, consumer goods and products are looking to expand their business in Asia-Pacific and Latin America.

A new innovation, such as real-time location analytics, is higher version of traditional location analytics. Real time location solutions in manufacturing sector are expected to rise at a tremendous rate in coming future due to the need for efficient manufacturing environment with optimum operational profitability. Most of the location analytics vendors are focusing on this new trend to grab the growing opportunity of real-time analytics.

The report is expected to help the market leaders/new entrants in this market in the following ways:

1. This report segments the market into solutions and services, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across the applications, deployment type, organization size, verticals, and regions.

2. This report will help them better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape that includes competitor's ecosystem and their roles in the market. Besides, there are company profiles of the top 10 players in this market. In this section, market internals are provided that can put them ahead of the competitors.

3. The report helps them to understand the overall growth of the market. The report provides information and analysis of key market drivers, restraints, challenges, and opportunities.

1 INTRODUCTION 19

1.1 KEY TAKE-AWAYS 19
1.2 REPORT DESCRIPTION 19
1.3 MARKETS COVERED 20
1.4 STAKEHOLDERS 21
1.5 RESEARCH METHODOLOGY 22
1.5.1 KEY DATA SOURCES 22
1.5.2 DATA TRIANGULATION AND MARKET FORECASTING 22
1.6 FORECAST ASSUMPTIONS 23

2 EXECUTIVE SUMMARY 24

2.1 ABSTRACT 24
2.2 OVERALL MARKET SIZE 25

3 MARKET OVERVIEW 28

3.1 MARKET DEFINITION 29
3.2 MARKET EVOLUTION 29
3.3 MARKET SEGMENTATION 30
3.4 MARKET DYNAMICS 31
3.4.1 DRIVERS 31
3.4.1.1 A new perspective for location-based data 31
3.4.1.2 Customer support and satisfaction 31
3.4.1.3 Increased focus on market and competitive intelligence 31
3.4.1.4 Risk and compliance management 32
3.4.2 RESTRAINTS 32
3.4.2.1 Connectivity and data integration 32
3.4.2.2 Privacy concerns 32
3.4.3 OPPORTUNITIES 33
3.4.3.1 Streamlining the business process and cash flow 33
3.4.3.2 Real-time location analytics 33
3.4.3.3 Growth in emerging markets 34
3.4.4 IMPACT ANALYSIS OF DROS 35
3.5 VALUE CHAIN 36

4 LOCATION ANALYTICS: MARKET SIZE AND FORECAST, BY SOFTWARE 37

4.1 INTRODUCTION 38
4.2 MARKET SIZE AND FORECAST 38
4.3 GEOCODING SOFTWARE 41
4.3.1 OVERVIEW 41
4.3.2 MARKET SIZE AND FORECAST 41
4.4 DATA INTEGRATION AND EXTRACT, TRANSFORM, & LOAD (ETL) SOFTWARE 42
4.4.1 OVERVIEW 42
4.4.2 MARKET SIZE AND FORECAST 43
4.5 QUERY, REPORTING, AND OLAP VISUALIZATION SOFTWARE 44

4.5.1 OVERVIEW 44
4.5.2 MARKET SIZE AND FORECAST 44
4.6 MAPPING AND ANALYTICAL SOFTWARE 45
4.6.1 OVERVIEW 45
4.6.2 MARKET SIZE AND FORECAST 46
4.7 OTHER SOFTWARE 47
4.7.1 OVERVIEW 47
4.7.2 MARKET SIZE AND FORECAST 47

5 LOCATION ANALYTICS: MARKET SIZE AND FORECAST BY SERVICE 49

5.1 INTRODUCTION 50
5.2 MARKET SIZE AND FORECAST 50
5.3 CONSULTING SERVICES 52
5.3.1 OVERVIEW 52
5.3.2 MARKET SIZE AND FORECAST 53
5.4 SYSTEM INTEGRATION SERVICES 54
5.4.1 OVERVIEW 54
5.4.2 MARKET SIZE AND FORECAST 55
5.5 MANAGED/OTHER SERVICES 56
5.5.1 OVERVIEW 56
5.5.2 MARKET SIZE AND FORECAST 57

6 LOCATION ANALYTICS: MARKET SIZE AND FORECAST BY APPLICATION 58

6.1 INTRODUCTION 59
6.2 MARKET SIZE AND FORECAST 59
6.3 SALES AND OPERATIONAL PROFITABILITY MANAGEMENT 62
6.3.1 OVERVIEW 62
6.3.2 MARKET SIZE AND FORECAST 62
6.4 WORKFORCE MANAGEMENT 63
6.4.1 OVERVIEW 63
6.4.2 MARKET SIZE AND FORECAST 64
6.5 CUSTOMER AND MARKETING MANAGEMENT 64
6.5.1 OVERVIEW 64
6.5.2 MARKET SIZE AND FORECAST 65

6.6 FACILITIES MANAGEMENT 66
6.6.1 OVERVIEW 66
6.6.2 MARKET SIZE AND FORECAST 66
6.7 RISK ASSESSMENT/SITUATIONAL AWARENESS 67
6.7.1 OVERVIEW 67
6.7.2 MARKET SIZE AND FORECAST 68
6.8 TRACKING AND ROUTE MONITORING 68
6.8.1 OVERVIEW 68
6.8.2 MARKET SIZE AND FORECAST 69
6.9 OTHERS 70
6.9.1 OVERVIEW 70
6.9.2 MARKET SIZE AND FORECAST 70

7 LOCATION ANALYTICS: MARKET SIZE AND FORECAST BY DEPLOYMENT TYPE 71

7.1 INTRODUCTION 72
7.2 MARKET SIZE AND FORECAST 72
7.3 ON-PREMISES 75
7.3.1 OVERVIEW 75
7.3.2 MARKET SIZE AND FORECAST 75
7.4 ON DEMAND 76
7.4.1 OVERVIEW 76
7.4.2 MARKET SIZE AND FORECAST 76

8 LOCATION ANALYTICS: MARKET SIZE AND FORECAST BY ORGANIZATION SIZE 78

8.1 INTRODUCTION 79
8.2 MARKET SIZE AND FORECAST 79
8.3 SMALL AND MEDIUM BUSINESSES (SMBS) 81
8.3.1 OVERVIEW 81
8.3.2 MARKET SIZE AND FORECAST 82
8.4 LARGE ENTERPRISES 83
8.4.1 OVERVIEW 83
8.4.2 MARKET SIZE AND FORECAST 83

9 LOCATION ANALYTICS: MARKET SIZE AND FORECAST BY VERTICAL 85

9.1 INTRODUCTION 86
9.2 MARKET SIZE AND FORECAST 86
9.3 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 89
9.3.1 OVERVIEW 89
9.3.2 MARKET SIZE AND FORECAST 90
9.4 CONSUMER GOODS AND RETAIL 91
9.4.1 OVERVIEW 91
9.4.2 MARKET SIZE AND FORECAST 92
9.5 HEALTHCARE AND LIFE SCIENCES 93
9.5.1 OVERVIEW 93
9.5.2 MARKET SIZE AND FORECAST 94
9.6 GOVERNMENT, DEFENSE, AND AEROSPACE 95
9.6.1 OVERVIEW 95
9.6.2 MARKET SIZE AND FORECAST 96
9.7 MANUFACTURING 97
9.7.1 OVERVIEW 97
9.7.2 MARKET SIZE AND FORECAST 98
9.8 TRANSPORTATION AND LOGISTICS 100

9.8.1 OVERVIEW 100
9.8.2 MARKET SIZE AND FORECAST 100
9.9 TRAVEL AND HOSPITALITY 102
9.9.1 OVERVIEW 102
9.9.2 MARKET SIZE AND FORECAST 102
9.10 TELECOMMUNICATION AND IT 103
9.10.1 OVERVIEW 103
9.10.2 MARKET SIZE AND FORECAST 104
9.11 MEDIA AND ENTERTAINMENT 106
9.11.1 OVERVIEW 106
9.11.2 MARKET SIZE AND FORECAST 106
9.12 PUBLIC SECTOR, ENERGY, AND UTILITIES 107
9.12.1 OVERVIEW 107
9.12.2 MARKET SIZE AND FORECAST 108
9.13 REAL ESTATE 109
9.13.1 OVERVIEW 109
9.13.2 MARKET SIZE AND FORECAST 110
9.14 OTHERS 112
9.14.1 OVERVIEW 112
9.14.2 MARKET SIZE AND FORECAST 112

10 LOCATION ANALYTICS: MARKET SIZE AND FORECAST BY REGION 114

10.1 INTRODUCTION 115
10.2 MARKET SIZE AND FORECAST 115
10.2.1 PARFAIT CHART 116
10.2.2 REGIONAL MARKET LIFECYCLE 117
10.3 NORTH AMERICA (NA) 118
10.3.1 OVERVIEW 118
10.3.2 MARKET SIZE AND FORECAST 119
10.4 EUROPE 121
10.4.1 OVERVIEW 121
10.4.2 MARKET SIZE AND FORECAST 122
10.5 ASIA-PACIFIC (APAC) 124
10.5.1 OVERVIEW 124
10.5.2 MARKET SIZE AND FORECAST 125
10.6 MIDDLE EAST AND AFRICA (MEA) 128
10.6.1 OVERVIEW 128
10.6.2 MARKET SIZE AND FORECAST 128
10.7 LATIN AMERICA (LA) 131
10.7.1 OVERVIEW 131
10.7.2 MARKET SIZE AND FORECAST 131

11 LOCATION ANALYTICS: MARKET LANDSCAPE 134

11.1 COMPETITIVE LANDSCAPE 134
11.1.1 ECOSYSTEM AND ROLES 134
11.2 END-USER LANDSCAPE 135
11.2.1 MARKET OPPORTUNITY ANALYSIS 135
11.2.2 END-USER ANALYSIS 136
11.2.2.1 Increasing demand for GNSS/GPS enabled devices 136

12 COMPANY PROFILES 138(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*

12.1 CISCO 138
12.2 ESRI 142
12.3 GALIGEO 145
12.4 IBM 148
12.5 ORACLE 151
12.6 PITNEY BOWES 154
12.7 SAP 157
12.8 SAS 160
12.9 TERADATA 163
12.10 TIBCO 166
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.
APPENDIX 169
MERGERS & ACQUISITIONS (M&A) 169
VENTURE CAPITAL (VC) TRENDS 172
SOCIAL TRENDS 175

LIST OF TABLES

TABLE 1 LOCATION ANALYTICS MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 25
TABLE 2 LOCATION ANALYTICS MARKET SIZE, BY TYPE, 2014-2019 ($MILLION) 27
TABLE 3 LOCATION ANALYTICS MARKET SIZE, BY SOFTWARE,
2014-2019 ($MILLION) 38
TABLE 4 GEOCODING SOFTWARE MARKET SIZE, BY VERTICAL,
2014-2019 ($MILLION) 41
TABLE 5 DATA INTEGRATION AND ETL SOFTWARE MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION) 43
TABLE 6 QUERY, REPORTING, AND OLAP VISUALIZATION SOFTWARE MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION) 44
TABLE 7 MAPPING AND ANALYTICAL SOFTWARE MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION) 46
TABLE 8 OTHER SOFTWARE MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION) 47
TABLE 9 LOCATION ANALYTICS MARKET SIZE, BY SERVICE,
2014-2019 ($MILLION) 50

TABLE 10 CONSULTING SERVICES MARKET SIZE, BY VERTICAL,
2014-2019 ($MILLION) 53
TABLE 11 SYSTEM INTEGRATION SERVICES MARKET SIZE, BY VERTICAL,
2014-2019 ($MILLION) 55
TABLE 12 MANAGED/OTHER SERVICES MARKET SIZE, BY VERTICAL,
2014-2019 ($MILLION) 57
TABLE 13 LOCATION ANALYTICS MARKET SIZE, BY APPLICATION,
2014-2019 ($MILLION) 59
TABLE 14 SALES AND OPERATIONAL PROFITABILITY MANAGEMENT APPLICATION MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 62
TABLE 15 WORKFORCE MANAGEMENT APPLICATION MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 64
TABLE 16 CUSTOMER AND MARKETING MANAGEMENT APPLICATION MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 65
TABLE 17 FACILITIES MANAGEMENT APPLICATION MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 66
TABLE 18 RISK ASSESSMENT/SITUATIONAL AWARENESS APPLICATION MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 68
TABLE 19 TRACKING AND ROUTE MONITORING APPLICATION MARKET SIZE,
BY REGION, 2014-2019 ($MILLION) 69
TABLE 20 OTHER APPLICATION MARKET SIZE, BY REGION,

2014-2019 ($MILLION) 70
TABLE 21 LOCATION ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE,
2014-2019 ($MILLION) 72
TABLE 22 LOCATION ANALYTICS ON-PREMISES MARKET SIZE, BY APPLICATION, 2014-2019 ($MILLION) 75
TABLE 23 LOCATION ANALYTICS ON-DEMAND MARKET SIZE, BY APPLICATION, 2014-2019 ($MILLION) 76
TABLE 24 LOCATION ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2014-2019 ($MILLION) 79
TABLE 25 LOCATION ANALYTICS SMBS MARKET SIZE, BY APPLICATION,
2014-2019 ($MILLION) 82
TABLE 26 LOCATION ANALYTICS LARGE ENTERPRISES MARKET SIZE,
BY APPLICATION, 2014-2019 ($MILLION) 83
TABLE 27 LOCATION ANALYTICS MARKET SIZE, BY VERTICAL,
2014-2019 ($MILLION) 86
TABLE 28 BFSI LOCATION ANALYTICS MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 90
TABLE 29 BFSI LOCATION ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION) 91
TABLE 30 CONSUMER GOODS AND RETAIL LOCATION ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 92
TABLE 31 CONSUMER GOODS AND RETAIL LOCATION ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION) 93
TABLE 32 HEALTHCARE AND LIFE SCIENCES LOCATION ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 94
TABLE 33 HEALTHCARE AND LIFE SCIENCES LOCATION ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION) 95

TABLE 34 GOVERNMENT, DEFENSE, AND AEROSPACE LOCATION ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 96
TABLE 35 GOVERNMENT, DEFENSE, AND AEROSPACE LOCATION ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION) 97
TABLE 36 MANUFACTURING LOCATION ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 98
TABLE 37 MANUFACTURING LOCATION ANALYTICS MARKET SIZE,
BY DEPLOYMENT TYPE, 2014-2019 ($MILLION) 99
TABLE 38 TRANSPORTATION AND LOGISTICS LOCATION ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 100
TABLE 39 TRANSPORTATION AND LOGISTICS LOCATION ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION) 101
TABLE 40 TRAVEL AND HOSPITALITY LOCATION ANALYTICS MARKET SIZE,
BY REGION, 2014-2019 ($MILLION) 102
TABLE 41 TRAVEL AND HOSPITALITY LOCATION ANALYTICS MARKET SIZE,
BY DEPLOYMENT TYPE, 2014-2019 ($MILLION) 103
TABLE 42 TELECOMMUNICATION AND IT LOCATION ANALYTICS MARKET SIZE,
BY REGION, 2014-2019 ($MILLION) 104
TABLE 43 TELECOMMUNICATION AND IT LOCATION ANALYTICS MARKET SIZE,
BY DEPLOYMENT TYPE, 2014-2019 ($MILLION) 105
TABLE 44 MEDIA AND ENTERTAINMENT LOCATION ANALYTICS MARKET SIZE,
BY REGION, 2014-2019 ($MILLION) 106
TABLE 45 MEDIA AND ENTERTAINMENT LOCATION ANALYTICS MARKET SIZE,
BY DEPLOYMENT TYPE, 2014-2019 ($MILLION) 107

TABLE 46 PUBLIC SECTOR, ENERGY, AND UTILITIES LOCATION ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION) 108
TABLE 47 PUBLIC SECTOR, ENERGY, AND UTILITIES LOCATION ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION) 109
TABLE 48 REAL ESTATE LOCATION ANALYTICS MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 110
TABLE 49 REAL ESTATE LOCATION ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION) 111
TABLE 50 OTHERS LOCATION ANALYTICS MARKET SIZE, BY REGION,
2014-2019 ($MILLION) 112
TABLE 51 OTHERS LOCATION ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION) 113
TABLE 52 LOCATION ANALYTICS NA MARKET SIZE, BY SOFTWARE,
2014-2019 ($MILLION) 119
TABLE 53 LOCATION ANALYTICS NA MARKET SIZE, BY SERVICE,
2014-2019 ($MILLION) 120
TABLE 54 LOCATION ANALYTICS NA MARKET SIZE, BY DEPLOYMENT TYPE,
2014-2019 ($MILLION) 120
TABLE 55 LOCATION ANALYTICS NA MARKET SIZE, BY ORGANIZATION SIZE, 2014-2019 ($MILLION) 121

TABLE 56 LOCATION ANALYTICS EUROPEAN MARKET SIZE, BY SOFTWARE,
2014-2019 ($MILLION) 122
TABLE 57 LOCATION ANALYTICS EUROPEAN MARKET SIZE, BY SERVICE,
2014-2019 ($MILLION) 123
TABLE 58 LOCATION ANALYTICS EUROPEAN MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION) 123
TABLE 59 LOCATION ANALYTICS EUROPEAN MARKET SIZE, BY ORGANIZATION SIZE, 2014-2019 ($MILLION) 124
TABLE 60 LOCATION ANALYTICS APAC MARKET SIZE, BY SOFTWARE,
2014-2019 ($MILLION) 125
TABLE 61 LOCATION ANALYTICS APAC MARKET SIZE, BY SERVICE,
2014-2019 ($MILLION) 126
TABLE 62 LOCATION ANALYTICS APAC MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION) 127
TABLE 63 LOCATION ANALYTICS APAC MARKET SIZE, BY ORGANIZATION SIZE, 2014-2019 ($MILLION) 127
TABLE 64 LOCATION ANALYTICS MEA MARKET SIZE, BY SOFTWARE,
2014-2019 ($MILLION) 128
TABLE 65 LOCATION ANALYTICS MEA MARKET SIZE, BY SERVICE,
2014-2019 ($MILLION) 129
TABLE 66 LOCATION ANALYTICS MEA MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION) 130
TABLE 67 LOCATION ANALYTICS MEA MARKET SIZE, BY ORGANIZATION SIZE, 2014-2019 ($MILLION) 130
TABLE 68 LOCATION ANALYTICS LA MARKET SIZE, BY SOFTWARE,
2014-2019 ($MILLION) 131
TABLE 69 LOCATION ANALYTICS LA MARKET SIZE, BY SERVICE,
2014-2019 ($MILLION) 132
TABLE 70 LOCATION ANALYTICS LA MARKET SIZE, BY DEPLOYMENT TYPE,
2014-2019 ($MILLION) 133
TABLE 71 LOCATION ANALYTICS LA MARKET SIZE, BY ORGANIZATION SIZE, 2014-2019 ($MILLION) 133

LIST OF FIGURES

FIGURE 1 DATA TRIANGULATION, TOP-DOWN AND BOTTOM-UP APPROACH 23
FIGURE 2 LOCATION ANALYTICS MARKET, BY REGION,
2014-2019 ($MILLION, Y-O-Y %) 26
FIGURE 3 LOCATION ANALYTICS MARKET SEGMENTATION 30
FIGURE 4 LOCATION ANALYTICS MARKET TIME-IMPACT ANALYSIS OF DYNAMICS 35
FIGURE 5 LOCATION ANALYTICS MARKET VALUE CHAIN 36
FIGURE 6 LOCATION ANALYTICS MARKET, BY SOFTWARE,
2014-2019 ($MILLION, Y-O-Y %) 39
FIGURE 7 LOCATION ANALYTICS MARKET GROWTH, BY SOFTWARE,
2015-2019 (Y-O-Y %) 40
FIGURE 8 LOCATION ANALYTICS MARKET SIZE, BY SERVICE,
2014-2019 ($MILLION, Y-O-Y %) 51
FIGURE 9 LOCATION ANALYTICS MARKET GROWTH, BY SERVICE,
2015-2019 (Y-O-Y %) 52
FIGURE 10 LOCATION ANALYTICS MARKET, BY APPLICATION,
2014-2019 ($MILLION, Y-O-Y %) 60
FIGURE 11 LOCATION ANALYTICS MARKET GROWTH, BY APPLICATION,
2015-2019 (Y-O-Y %) 61

FIGURE 12 LOCATION ANALYTICS MARKET, BY DEPLOYMENT TYPE,
2014-2019 ($MILLION, Y-O-Y %) 73
FIGURE 13 LOCATION ANALYTICS MARKET GROWTH, BY DEPLOYMENT TYPE,
2015-2019 (Y-O-Y %) 74
FIGURE 14 LOCATION ANALYTICS MARKET, BY ORGANIZATION SIZE,
2014-2019 ($MILLION, Y-O-Y %) 80
FIGURE 15 LOCATION ANALYTICS MARKET GROWTH, BY ORGANIZATION SIZE, 2015-2019 (Y-O-Y %) 81
FIGURE 16 LOCATION ANALYTICS MARKET, BY VERTICAL, 2014-2019
($MILLION, Y-O-Y %) 88
FIGURE 17 LOCATION ANALYTICS MARKET GROWTH, BY VERTICAL,
2015-2019 (Y-O-Y %) 89
FIGURE 18 LOCATION ANALYTICS MARKET GROWTH, BY REGION,
2015-2019 (Y-O-Y %) 115
FIGURE 19 REGION-WISE LOCATION ANALYTICS MARKET SIZE,
2014-2019, ($MILLION) 116
FIGURE 20 REGION-WISE LOCATION ANALYTICS MARKET SIZE,
2014-2019 117
FIGURE 21 LOCATION ANALYTICS MARKET ECOSYSTEM 134
FIGURE 22 LOCATION ANALYTICS: OPPORTUNITY ANALYSIS 135
FIGURE 23 INSTALLED BASE OF GNSS DEVICES, BY REGION,
2012-2019 (MILLION UNITS) 136
FIGURE 24 INSTALLED BASE OF GNSS DEVICES, BY PLATFORM,
2012-2019 (MILLION UNITS) 137