Lockerz Announces First-of-its-Kind Social Commerce Platform, fwb;)™

Fast-growing Social Commerce Site Introduces New Way to Earn Discounts on World's Coolest Brands by Connecting with Friends

Oct 21, 2010, 16:37 ET from Lockerz

SEATTLE, Oct. 21 /PRNewswire/ -- Lockerz, a members-only social commerce Web site, today announced the launch of its social commerce platform, fwb;)™.  In this first-of-its-kind hybrid of e-commerce and social networking, members are rewarded with "Pointz" or PTZ® for introducing their friends to their favorite fashion, electronics and technology brands, as well as music, videos and more.  

Lockerz' social commerce platform will allow the nearly 18 million Lockerz members to earn merchandise discounts by influencing the content consumption and purchasing decisions of their friends.  fwb;) creates a mutually beneficial relationship between members, their friends, and their favorite brands and artists.  Friends share favorites, and everyone benefits.  fwb;) launches on Tuesday, October 26, 2010.

"Launching our social commerce platform represents another important step toward Lockerz earning the right to be the homepage of Generation Z," said Kathy Savitt, founder and chief executive officer of Lockerz.  "Nowhere else can customers earn discounts of up to 100% on their favorite merchandise by becoming advocates and influencers within their own social network."  

At launch, Lockerz members will create personal profiles or "Lockerz," in which "Decalz" (akin to badges) will be showcased for friends to view.  When a Lockerz friend clicks on a Decalz in another member's Locker, both members earn PTZ.  If a friend purchases a product or views a video in-full after clicking on a Decalz, both members earn significantly more PTZ.  As members accumulate PTZ, they can use them for discounts on merchandise in Lockerz Boutiques.  New boutiques launch every Tuesday and feature brands such as 7 for All Mankind, Alex & Ani, Splendid, Rock & Republic, Matt Bernson, Quiksilver, Nintendo, and Xbox 360, to name a few.

Uniquely, members also may purchase the ability to customize their Locker with their favorite Decalz without actually purchasing the product itself.  Members will be advocates for brands and products as their friends engage with Decalz and will be eligible for the same PTZ awards. The more influential members are with their Friends, the more PTZ they earn for their own shopping.

Since its beta launch in summer of 2009, Lockerz has rewarded members with PTZ for engaging with the site by consuming content, shopping and inviting friends to join.  fwb;) represents a completely new experience in social commerce, aiming to deliver a level of brand engagement that has yet to be seen on any other social networking or e-commerce site.

About Lockerz PTZ

PTZ are the discount fuels of Lockerz -- the ultimate loyalty program. Lockerz Members earn PTZ by answering "Dailies" (fresh and sassy one-question polls), watching videos, listening to music, inviting friends, or just logging in.  PTZ are then used to lower the prices of merchandise in the Lockerz Boutiques.  The more PTZ a member earns and decides to use, the larger the discount, which can be up to 100%.

About Lockerz

Based in Seattle, Lockerz was founded by former technology and retail executive Kathy Savitt. Lockerz' mission is to be the homepage for men and women ages 13 to 30, building a community of trendsetters and tastemakers who love to shop, play and connect on the Web. As a members-only site, Lockerz has grown to more than 17 million members in less than one year, offering major discounts on the coolest fashions, electronics, music and more. Members earn PTZ® ("Pointz") by watching videos, listening to music and inviting friends. Lockerz PTZ are then used to lower the prices of merchandise at-will. Lockerz is backed by Liberty Media Corporation and Kleiner Perkins Caufield & Byers.

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SOURCE Lockerz