Loews Hotels & Resorts Embarks On A Social Media Road Trip

-Bringing their destinations to the forefront of social platforms like never before-

Jul 01, 2013, 13:40 ET from Loews Hotels & Resorts

NEW YORK, July 1, 2013 /PRNewswire/ -- This summer, Loews Hotels & Resorts launches a Social Summer campaign by sending Director of Social Media, Piper Stevens on a cross-country road trip.  Piper will be visiting all 19 properties and documenting her experiences across all social media platforms including Facebook, Twitter and Instagram.  Additionally travelers, for the first time, will be able to book reservations, learn about special offers, and plan trips via Loews Hotels & Resorts social media channels including Facebook and Twitter.

Piper kicked off the Social Summer road trip in the nation's capital, Washington, D.C., and then headed to explore Nashville on the second leg of her trip. You can read about her visit to D.C. and Nashville on the newly introduced Wish You Were Here blog (www.loewshotelsblog.com).  Featured prominently on the Loews Hotels & Resorts website (www.loewshotels.com) as well as the Loews Hotels Facebook page (www.facebook.com/LoewsHotels), Piper's travel blog will be updated daily as she uncovers property highlights, as well as each destination's local flavors.

"It is important for me to step out from behind my desk and really experience how our guests are engaging with Loews destinations firsthand," explains Piper. "As we continue to build our social media presence, we want to develop programs that truly resonate with our audience and travelers everywhere."

With each property visit, Piper will detail everything from the local attractions, not-to-be-missed food and beverage options, travel tips, and even a music playlist for those that crave tunes while on the road.  While at each location, Piper will team up with the hotel concierge or VIP manager each Wednesday to host a Twitter chat via @Loews_Hotels to answer any questions about the hotel or the destination.    

In addition to Piper bringing her point of view to the Loews community, guests can engage with the brand by sending virtual postcards to their social network.  During pre-arrival or while on property, guests will be invited to visit the Loews 'Wish You Were Here' Virtual Postcard App which will be located on each of the Loews property Facebook pages, where fans will have the opportunity to design their own postcard that includes a personal photo and 'handwritten' note to share with their family or friends on Facebook, Twitter, or via email. 

For travelers looking to join-in and head out on their own summer road trip, Loews is offering guests up to 30% off of each room when they book three rooms or more at any hotel property with the Social Summer Package, available now through September 30. Guests will also receive complimentary WiFi and a Shutterfly gift card.  A portion of the proceeds spent on Shutterfly.com will benefit DonorsChoose.org.

For more information or to make a reservation for a summer getaway visit www.loewshotels.com or call 1-800-23-LOEWS or www.facebook.com/LoewsHotels.

*Terms & Conditions:
Offer valid through September 29, 2013 for stays through September 30, 2013.  Subject to availability. Blackout dates may apply. Discounts do not apply to taxes, gratuity, room service fees or any other services not related to the room rate. YouFirst benefits apply. Offer not available at Orlando hotels and resorts. A minimum of three rooms per reservation, for same stay dates, required to receive offer benefit. A maximum of 9 rooms per reservation is allowed. Offer not applicable to previously negotiated or third-party rates. Not combinable with other offers or promotions. A $10 gift redeemable at Shutterfly.com in the form of a promo code will be distributed via email post stay. Portion of Shutterfly proceeds given to DonorsChoose.org from the promotion will be determined at the sole discretion of Shutterfly.

About Loews Hotels & Resorts
Headquartered in New York City, Loews Hotels & Resorts owns and/or operates 19 hotels and resorts in the U.S. and Canada including the newly acquired Loews Madison Hotel located in the heart of Washington at the epicenter of legendary D.C. landmarks and the Loews Boston Hotel, one of Boston's preeminent historic buildings, situated on the corner of Berkeley and Stuart Streets. Located in major city centers and resort destinations in North America from coast to coast, the Loews portfolio features one-of-a-kind properties that go beyond Four Diamond standards to delight guests with a supremely comfortable, uniquely local and vibrant travel experience. For reservations or more information about Loews Hotels & Resorts, call 1-800-23-LOEWS or visit: www.loewshotels.com.

Like Loews Hotels & Resorts on Facebook: www.facebook.com/LoewsHotels 
Follow Loews Hotels & Resorts on Twitter: www.twitter.com/loews_hotels 
Watch Loews Hotels & Resorts on YouTube: www.youtube.com/LoewsHotels

About Piper Stevens
Piper Stevens is the Director of Social Media at Loews Hotels & Resorts, where she leads the development and management of strategic social media initiatives.  She is responsible for driving revenue growth through social commerce and amplifying the brand positioning via social conversation.  Prior to Loews Hotels, Piper spent several years at Godiva Chocolatier, in various Marketing roles, most recently she was Senior Manager of Brand Communications overseeing multi-channel marketing plans and integrated communication efforts including a Social Media platform that she launched in September 2010.  She began her career in Marketing as Product Manager for Rubbermaid Home Products. Piper graduated with a Bachelor's Degree in Marketing from Miami University. She enjoys running, writing and traveling and resides in New York City with her husband Sean.

SOURCE Loews Hotels & Resorts