LOFT teams up with writer Jessi Klein for comedy shorts
Sep 22, 2016, 08:03 ET
NEW YORK, Sept. 22, 2016 /PRNewswire/ -- LOFT, the brand known for its versatile, everyday essentials, optimistic brand spirit and support of women in comedy, is partnering with award-winning writer and comedian Jessi Klein for two comedy shorts, which debut today. Klein wrote and stars in the shorts, which spoof relatable fashion struggles loosely inspired by her real life.
Klein, head writer and executive producer of Inside Amy Schumer, released a New York Times bestselling book of personal essays, You'll Grow Out of It, this summer. In "Burritos," she is challenged to find her unique author style for book readings, employing the assistance of a stylish friend. In "Coming Clean," Klein breaks the fourth wall and confesses her challenge in finding her post-baby style, leading to a hilarious goodbye to the clothes she feels she has fallen out of love with, ultimately embracing a new look.
"As a comedy writer, I am constantly creating material, and I loved funneling my ideas into a project like this," said Klein. "LOFT encouraged me to see those ideas come to life."
This is Klein's first time writing shorts for a fashion brand. In partnering with Klein, LOFT keeps with its tradition of standing behind women in comedy.
"It's exciting to partner with Jessi, who has such an impressive background in comedy," said Michelle Horowitz, Senior Vice President of Marketing. "Even though these videos are loosely related to Jessi's life, I think all women can relate to the humor that comes with finding your personal style at different stages of your life."
About Jessi Klein
Jessi Klein's book You'll Grow Out of It is currently on The New York Times Best Sellers list. Jessi is currently an Executive Producer on Amy Schumer's Comedy Central series, Inside Amy Schumer. She is also co-developing a pilot, "Meaty," at FX. She recently was a Consulting Producer on Season 3 of "Transparent." Jessi is a writer/stand-up comedian who has written for Saturday Night Live, Michael & Michael Have Issues, Samantha Who, The Showbiz Show with David Spade, and Best Week Ever.
LOFT launched in 1998 and today has over 500 stores in Canada, Mexico and in over 46 US states. At LOFT, we believe in personal style and finding the effortless looks that let you be you. We've created unbreakable bonds with our customers by empowering and redefining what it means to be a woman today. We celebrate each woman's individuality, and believe her style is as personal to her as the details in her daily life—and our clothes reflect that truth. We design versatile everyday essentials and attainable trend pieces for a wide range of women with one common style goal: to feel confident wherever the day takes them and to live in what they love. Each and every day we strive to be a sounding board, a shoulder to lean on, a happy place where women with a full life will find exactly what they need.
Video - https://www.youtube.com/watch?v=utmpnJPjvgk&feature=youtu.be
Video - https://www.youtube.com/watch?v=oCcugxKzrGE&feature=youtu.be
Photo - http://photos.prnewswire.com/prnh/20160921/410560
Photo - http://photos.prnewswire.com/prnh/20160921/410561
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