LOLA Introduces Hormone-Safe Body Care, Bringing a New Level of Protection to the Everyday Routine

The category-defining women's health brand is asking a new question: Do you know what's in your body care?

NEW YORK, Nov. 5, 2026 /PRNewswire/ -- LOLA has never been afraid to ask uncomfortable questions about the products women use every day. From pioneering greater transparency in period care to rethinking sexual wellness and postpartum products, the women's health brand has always taken a hormone-safe, ingredient-conscious approach to what goes into and onto the body.

Now, LOLA is bringing that same philosophy to a category where consumers have historically had less transparency - everyday body care - with its new Hormone-Safe Body Care Collection, featuring Gentle Body Wash and All Over Body Deodorant. The collection brings LOLA's commitment to ingredient transparency and hormone-safe products to the everyday body care category, giving consumers a new option in non-toxic personal care designed with hormonal and skin health in mind.

As part of LOLA's longstanding approach to product safety, the brand uses EU standards as a baseline across its portfolio, applying a rigorous approach to ingredient safety and transparency. The new Body Care Collection is formulated with the same principles that have long been foundational to LOLA's products: 100% ingredient transparency and no ingredients linked to endocrine disruption. While many brands on the market simply list "fragrance (parfum)" as an ingredient, LOLA goes a step further, disclosing the individual ingredients that make up its fragrances so consumers can see exactly what they're using on their bodies. The formulas also take a skin-first approach, designed to support the skin barrier and microbiome while delivering the performance, comfort and experience expected from modern body care.

"LOLA has always taken a hormone-safe approach to the products we make, and as we looked at the broader body care category, we saw an opportunity to bring that same philosophy to the products women use on their bodies every day," said Kelly Murphy, General Manager of LOLA. "Too many personal care products still contain ingredients that have been linked to endocrine disruption, and we believe women deserve better options. For us, that means formulating with hormone health in mind while also giving women greater transparency into what's actually in the products they use. With this collection, we're bringing those two principles together to make everyday body care a more informed choice."

The move into body care comes at a time when consumers are paying closer attention to the ingredients in their personal care products, yet many everyday formulas still contain ingredients that have been linked to endocrine disruption. For LOLA, the gap was clear: if hormone safety matters in period care and reproductive wellness, it should matter in the products women use on their bodies every day.

But the collection is about more than what LOLA leaves out. Gentle Body Wash features a non-stripping cleansing system with a barrier-strengthening ceramide complex and plant-derived aloe, while All Over Body Deodorant is aluminum-free and baking soda-free and uses an advanced odor-control system designed to neutralize odor while supporting the skin microbiome. Shea butter and vitamin E help keep skin feeling calm and comfortable.

The new collection represents the next evolution of LOLA's longstanding commitment to hormone-safe women's health products bringing its focus on transparency and thoughtful formulation into everyday body care. With Hormone-Safe Body Care, LOLA is challenging consumers to ask a familiar question in a new category: Do you know what's in your body care?

LOLA's Hormone-Safe Body Care Collection is currently available on Amazon and mylola.com, with introductory pricing starting at $9.99 for All Over Body Deodorant and $14.99 for Gentle Body Wash. Designed to make hormone-conscious body care more accessible, the collection offers an approachable entry point for women looking to refresh their everyday routines as they head into a new season of goals and resolutions. Both products are available in fragrance-free and scented formulas. To learn more, visit mylola.com or follow along on instagram and TikTok.

ABOUT LOLA
Grounded in advocacy for women's health and safety, LOLA offers clean, organic period care and reproductive wellness products designed to support comfort, confidence, and control from puberty through menopause and beyond, while prioritizing education and transparency.

Media Contact:
Kirsten Anderson
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SOURCE LOLA