Lombard's Portfolio Company, Asiasoft Corporation PCL, Starts Expansion Into Indonesia

Mar 23, 2011, 14:52 ET from Lombard

SAN FRANCISCO, March 23, 2011 /PRNewswire/ -- Southeast Asia's leading online game servicing company, Asiasoft Corporation PCL ("Asiasoft"), (SET:AS) has announced its expansion into Indonesia.  The expansion is being implemented through a new venture 80% owned by Asiasoft and 20% by an Indonesian partner.  

CEO Pramoth Sudjitporn said: "Indonesia offers enormous potential for Asiasoft: it has 250 million potential Internet users, is No 2 in the world ranking for Facebook access, and already has more than 10 million Internet gamers."  

In addition, Asiasoft is rolling out a new regional game platform service capable of supporting 425,000 concurrent users in Singapore, Malaysia, Vietnam, the Philippines and Thailand via access through a single online ID at www.playfps.com. The Company plans to launch sixteen games in 2011 and introduce a new generation hybrid sci-fi game with console-quality and rapid action to meet the demands of game lovers.

About Asiasoft Corporation PCL:  

Established in 2001, Asiasoft is a leading online video game service provider in Southeast Asia, enjoying strong market positions in Thailand, Singapore, Malaysia, Vietnam, and soon to be, Indonesia. At present, Asiasoft offers twenty-nine online games in four countries and provides service for more than 20 million registered gamers. The company's well known games include MapleStory, Audition, Yulgang, Raknarok Online, Cabal, and Atlantica.

About Lombard:

Lombard is a leading international private equity investment manager with offices in Bangkok, Hong Kong and San Francisco, and extensive working relationships in Ho Chi Minh City, Manila, Shanghai and Taipei. Formed in 1985, Lombard has made more than 90 early stage, minority growth and control investments in Asia and North America. The firm's investors include some of the world's largest and most respected financial institutions, major pension funds and corporations, as well as family offices in Asia, Europe and North America. Lombard made its investment in Asiasoft through Lombard Asia III, the firm's South East Asia private equity fund.  (www.lombardinvestments.com)

SOURCE Lombard