NEW YORK and LONDON, May 31, 2017 /PRNewswire/ --
Long Tall Sally - the global leader in fashion for tall women - launches the world's first campaign styled exclusively by children, looking to empower women to have greater fashion confidence.
#StyleHasNoRules was created after a new study revealed that 78 percent of adult women felt they were confident as a child when it came to choosing outfits, and 80 percent reported they simply "wore what made them happy" up until the age of 10. But, 65 percent of adult women said they no longer have fashion confidence.
Designed to encourage women to tap into their inner child and not feel restricted by perceived "fashion rules," #StyleHasNoRules centers around a makeover…with a twist.
Six Long Tall Sally customers, ages 23-47, heights 5'11"- 6'3" and US sizes 8-16, were selected for the campaign out of hundreds who felt they were "in a style rut." Unknowingly, these women were paired with "Little Stylists" - children six- to eight-years old - who selected and styled a complete outfit for their models.
"The children all jumped in right away and had so much fun putting the different outfits together," said Camilla Treharne, creative director of Long Tall Sally. "One of the girls commented that she chose a polka dot dress for her model because 'dots make me happy, and I want my lady to be happy.' This perfectly sums up why we created the campaign: We don't want women to find it daunting getting dressed; we want to remind them to have fun with fashion and feel confident with their own style."
Celebrated '90s British supermodel, Jade Parfitt, directed the photoshoot, sharing confidence tips with the women before the big reveal: the models removed blindfolds to meet their "Little Stylists" for the first time.
The women were shocked to discover young children had been able to create outfits that made them feel confident.
Long Tall Sally's #StyleHasNoRules campaign - featuring all the looks curated by the "Little Stylists," a behind-the-scenes video and more - can be found at http://www.longtallsally.com/style-has-no-rules.
ABOUT LONG TALL SALLY:
Long Tall Sally is the world leader in fashion and footwear for tall women. With 26 stores in USA, Canada, UK and Germany - and online at longtallsally.com - the brand is the global destination where style starts at 5'8" and US shoe size 9.
SOURCE Long Tall Sally