Longboard Media Selects eXelate's DataLinX Data Marketing Platform to Maximize Data Monetization

New DataLinX features, Audience eXtender and Tag Manager, help leading media companies drive revenue and reach

Aug 09, 2011, 09:00 ET from eXelate

NEW YORK, Aug. 9, 2011 /PRNewswire/ -- eXelate, the engine that powers 20 billion real-time, privacy-compliant data connections each month for over 200 publishers and marketers reaching over 200M unique users in the U.S., today announced that Longboard Media has selected the company's DataLinX Data Marketing Platform.

As the leading shopping vertical ad network for ecommerce websites including Shop.com, The Find, Smarter, Become and Overstock.com, Longboard Media was seeking a solution which could maximize data-driven revenue from their publisher partners. eXelate's DataLinX DMP enables Longboard Media to control all facets of their data marketing strategy through a powerful, privacy-compliant, integrated platform. DataLinX supports multiple data distribution models, enabling everything from data sales to audience extension with a network of 50+ "Plug and Play" media partners. DataLinX will empower Longboard Media to create a premium data distribution engine with a focus on bottom line ROI.

"Continuing to focus our core on shopping and commerce advertising, we needed a partner that would enable us to optimize how we manage and market our data while helping us provide relevant branding experiences and premium monetization opportunities for our clients," said Jim Barkow, Co-Founder and CEO, Longboard Media. "DataLinX, and specifically its Private Marketplace feature, helps Longboard Media better monetize the demand for brands to reach consumers at the point of purchase in a privacy-secure manner. We wanted to make a lot of noise regarding our marketing solutions for advertisers as well as revenue management for publishers. With DataLinX as the backbone of our comprehensive data strategy, we're able to offer our clients improved advertising performance, more revenue and enhanced data security."

Longboard Media will leverage the DataLinX DMP new feature, Tag Manager, to optimize tag rotation and centrally manage all tag activity. In addition, DataLinX's new Audience eXtender feature enables Longboard Media to gain incremental revenue while creating opportunities for their advertisers to target visitors post-site.

"We are excited to include another top-notch partner to our growing list of DMP clients that are taking control over the marketing and management of their audience data," stated Mark S. Zagorski, Chief Executive Officer of eXelate. "DataLinX will offer Longboard the ability to  manage and market all of its data assets, creating new revenue opportunities while consolidating core functions such as privacy compliance, reporting and audience analytics."

About Longboard Media

Longboard Media is the leading Shopping Vertical ad network providing direct sales, ad serving and monetization to leading shopping publishers and online Retailers. With more than 25 premium shopping publishers and Retailers, Longboard Media reaches over 55M consumers each month across hundreds of product categories. Longboard Media offers a transparent and a publisher-centric model set up to provide reoccurring value to our publisher base. Longboard Media works with brand marketers to target consumers in the consumer funnel with engaging and powerful advertising experiences.  www.longboardmedia.com  

About eXelate

eXelate is the engine that powers 20 billion real-time, privacy-compliant data transactions for nearly 200 publishers and marketers every month. We make the process of accessing online audiences simple, safe, and scalable by arming data buyers and data owners with proprietary technology that automates data connections and centralizes audience management. Through our DataLinX Data Marketing Platform, we enable transparent, secure, private data connections for publishers, data owners and marketers. The eXelate Marketplace delivers demographic, behavioral and purchase intent data on over 200M UV each month to over 50 directly integrated buyers, who seek to create a more relevant, and privacy-friendly, advertising experience. For more information, please visit http://www.exelate.com.

Contact info:
Uriah Av-Ron
Email: pr@exelate.com
Tel.: (646) 755-6120

SOURCE eXelate