HOUSTON, June 28, 2016 /PRNewswire/ -- Using its proprietary Social Media Intelligence Center, Lopez Negrete, the largest independent Hispanic full-service agency in the U.S., crafted an infographic detailing the results of its social listening spanning the Centennial Copa America. Lopez Negrete mapped out social conversations, identified key dialogue drivers, and identified the players and brands that created the most buzz on social media during the special tournament celebrating 100 years of the Copa America.
"Lopez Negrete is in a unique position to study the different conversations happening around the sporting event on social media, thanks to our Social Media Intelligence Center, it's what we do – listen, learn, lead," said president and CEO Alex López Negrete. "I think the results are very illuminating for brands, especially those hoping to branch out and address the new American mainstream."
Lopez Negrete is sharing the resulting data in the form of an infographic in order to offer insight on the chatter and social activity that defined this year's tournament and illustrate how Hispanics are engaging with what's happening in the world of soccer.
The infographic can be viewed at: lopeznegrete.com/copaamericatournamentchatter
ABOUT LOPEZ NEGRETE COMMUNICATIONS, INC.
Lopez Negrete Communications, Inc. specializes in providing full service marketing services to corporations wishing to reach and engage with the Hispanic marketplace in America, and stands as the largest Hispanic, independently owned and operated, full-service agency in the United States. Founded in 1985 by Alex and Cathy López Negrete, the agency offers thought leadership and a full range of marketing, advertising and communications services, including strategic planning, research and consumer insights, media planning and buying, creative, brand strategy, digital/social/mobile marketing services, public relations, and promotions. Award winning throughout a rich, 31-year history, Lopez Negrete counts as clients some of the nation's largest corporations and their prestigious brands, such as Walmart Stores, Inc., Bank of America, Samsung Telecommunications America, NBC Universal Motion Pictures Group, Fiat Chrysler Automobiles, Frontier Communications, Lone Star College, Feld Entertainment, the Recreational Boating and Fishing Foundation, Phillips 66, St. Arnold Brewing Company and Southern California Edison. With national headquarters in Houston, Texas and offices in Los Angeles and New York, Lopez Negrete employs more than 200 employees who keep clients at the forefront of a burgeoning Hispanic market.
SOURCE Lopez Negrete Communications