LOS ANGELES, Nov. 18, 2013 /PRNewswire/ -- McDonald's Flavor Battle, the nation's premier DJ competition hosted by famed DJ, Funkmaster Flex, launched online today and includes DJ R-Tistic of Los Angeles. The 13-week, national battle aims to crown America's hottest emerging mix-master. The competition begins with 12 DJs each representing a region of the U.S. and McDonald's newest Quarter Pounder* burgers — the Bacon and Cheese Quarter Pounder (East Coast), Deluxe Quarter Pounder (Central) and Bacon Habanero Ranch Quarter Pounder (West Coast).
Hip-hop loving, burger-indulging fans can visit www.FlavorBattle.com to listen to a custom mix from each DJ and vote for their favorite beatsmith from each region. The three DJs with the most votes, one from each region, will have a chance to battle it out on the "1s and 2s" in front of DJ legends, Spinderella, DJ Clue and Just Blaze in NYC for the chance to be crowned the 2013-2014 Flavor Battle champion and win a $10,000 cash prize.
"We are proud to have one of LA's own participating in this competition that celebrates creativity, art, and culture," says Clay Paschen, III, owner/operator and president of the McDonald's Operators' Association of Southern California (MOASC.). "We are confident that with Southern California's help, we can vote DJ R-Tistic into the final round."
Fans are encouraged to visit www.FlavorBattle.com daily to vote for their favorite DJ. Everyone who votes will qualify for a chance to win Flavor Battle DJ equipment and a cash prize to help them start their hot mix-master career. Fans who want to show love to their favorite DJs can tweet, post, upload video via various social media channels, using the #FlavorBattle to help spread the word.
Conducted with men's style and lifestyle network Complex Media, McDonald's Flavor Battle launched in 2009 as an extension of the company's 365Black® initiative. McDonald's 365Black platform was created to celebrate the pride, heritage and achievements of African-Americans year round.
MOASC is comprised of more than 600 franchised and company-owned McDonald's restaurants in Los Angeles, Orange, Riverside, San Bernardino and Ventura counties. Visit us online at www.McDonaldsSoCal.com, or follow us on Twitter: @McDonalds_SoCal.
About Complex Media
Complex Media is the leading provider of style, entertainment, lifestyle and product content dedicated to young male tastemakers. The company launched in 2002 with Complex magazine, a men's style guide and lifestyle publication with a current circulation of 345,000. Complex Media expanded to include flagship web site Complex.com (www.complex.com), which attracts more than 2.2 million unique monthly visitors; as well as the Complex Media Network (www.complexmedianetwork.com), a network of 70+, 100% exclusive Web sites targeting men 18-34 which generates more than 420 million page views and attracts 37 million unique visitors per month.
The following trademarks used herein are owned by McDonald's Corporation and its affiliates: 365Black, Arch Card, Bacon and Cheese Quarter Pounder, Bacon Habanero Ranch Quarter Pounder, Deluxe Quarter Pounder, Flavor Battle and McDonald's.
*weight before cooking 4 oz. (113.4g)
© 2013 McDonald's
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SOURCE Southern California McDonald’s