LOS ANGELES, Oct. 14, 2015 /PRNewswire/ -- Three Los Angeles dee-jays will battle it out with other disc jockeys from around the county in an effort to win McDonald's Flavor Battle, hosted by famed DJ Clark Kent. The competition launched online October 12, 2015 and includes Dre Sinatra, DJ Soundwave and Ana Sia from Los Angeles. The five-week, national battle aims to crown America's hottest emerging mix-master. The competition begins with 12 DJs each representing a region in the U.S. – East, West and the Central region.
Hip-hop and McDonald's loving fans can visit www.FlavorBattle.com to listen to a custom mix from each DJ and vote for their favorite DJ from each region, once per day. The three DJs with the most votes, one from each region, will have a chance to battle it out on the "1s and 2s" in front of DJ legends, DJ Skribble, DJ Shiftee, DJ Jazzy Joyce and the 2014 Flavor Battle champion, DJ R-Tistic in New York City at a finale event during the Global Spin Awards weekend, kicking off November 13. The finalists will show off their best skills for the chance to be crowned the 2015 Flavor Battle champion and a $10,000 cash prize. The second prize winner will be awarded $3,000 and the third place winner will receive $1,000.
"We are proud to have three of LA's own participating in this competition that celebrates creativity, art, and culture," says Clay Paschen, III, owner/operator and president of the McDonald's Operators' Association of Southern California (MOASC). "We are confident that with Southern California's help, we can vote one of our own DJs into the final round."
Music lovers are encouraged to visit www.FlavorBattle.com daily to vote for their favorite DJ. Each vote helps the DJ advance to the next round and also qualifies voters to win an all-expenses paid trip to the Flavor Battle finale event in NYC! Fans who want to show love to their favorite DJs can tweet, post, upload video via various social media channels, using the hashtag #365FlavorBattle to expand the reach of the conversation.
"McDonald's Flavor Battle brings relevant music and the brand's craveable flavor together through a fun representation of expression," said William Rhodes, McDonald's U.S. marketing director. "Musical forms are constantly changing, it's important for McDonald's to stay up-to-date with the creativity that influences the lifestyle of our customers."
Conducted with lifestyle network Complex Media, McDonald's Flavor Battle launched in 2009 as an extension of the company's 365Black initiative. McDonald's 365Black platform was created to celebrate the pride, heritage and achievements of African-Americans year round.
MOASC is comprised of more than 600 franchised and company-owned McDonald's restaurants in Los Angeles, Orange, Riverside, San Bernardino and Ventura counties. Visit us online at www.McDonaldsSoCal.com, or follow us on Twitter: @McDonalds_SoCal.
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 27 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @365Black and Facebook www.facebook.com/mcdonalds. To learn more about the 365Black initiative, visit www.365Black.com.
About Complex Media
Complex Media is the leading provider of style, entertainment, lifestyle and product content dedicated to young male tastemakers. The company launched in 2002 with Complex magazine, a men's style guide and lifestyle publication with a current circulation of 345,000. Complex Media expanded to include flagship web site Complex.com (www.complex.com), which attracts more than 2.2 million unique monthly visitors; as well as the Complex Media Network (www.complexmedianetwork.com), a network of 70+, 100% exclusive Web sites targeting men 18-34 which generates more than 420 million page views and attracts 37 million unique visitors per month.
About Global Spin Awards
The GLOBAL SPIN AWARDS has been established to honor DJs from across the globe for their contribution to the music and entertainment industries. The GSAs have been classified as the Gold Standard of DJ Recognition by music industry heavy weights. Actors have the Academy Awards, Musicians have the Grammy and Now DJ's have the GSAs.
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L. CaCera Richmond