In recognition of that resilience, the NFL previously honored Lahainaluna's players and coaches as honorary coin toss captains at Super Bowl LVIII, with quarterback Marcus Mariota narrating a tribute to their strength and unity. The team's journey was later chronicled in a documentary by NFL Films.
Building on that spirit of resilience, the Los Angeles Rams have partnered with Hollman Lockers and Forty Nine Degrees to design professional-grade lockers and fully renovate the boys' and girls' locker rooms at Lahainaluna High School.
"As part of our partnership to launch Mauicamp with the Hawai'i Tourism Authority, we're thrilled to support Lahainaluna High School and its student-athletes who have been such an inspiration to their community," said Molly Higgins, Rams Executive Vice President of Community Impact and Engagement. "This has been a passion project of our Rams' partnership and creative teams who have worked alongside our partners in conjunction with coaches, student-athletes, and the broader Lahaina community to bring this vision to life."
The redesign will feature custom-built lockers, integrated seating and storage, inspirational graphics, and dedication areas that honor Lahaina's identity and strength. The design concept for the new locker rooms draws on Lahainaluna's deep-rooted traditions, featuring phrases like 'We are one,' similar to a Rams motto 'We Then Me', 'I Mua Lahainaluna', and 'Remember who we are and who we represent.'
"We're honored to bring the same state-of-the-art lockers that we build for collegiate and professional sports teams to Lahainaluna High School," said Travis Hollman, CEO of Hollman Lockers. "After everything they've been through, these student athletes deserve the best, and we're proud to donate the lockers to this worthy community."
The Rams hosted a community celebration on June 17 following team activities at Mauicamp to unveil the locker room designs and celebrate the collaboration. The locker rooms are expected to be completed at the end of July 2025 in anticipation of the new school year.
"Our players have faced unimaginable challenges, and this support from the Rams, Hollman Lockers, and Forty Nine degrees will have a meaningful impact on the school and the entire island of Maui," said Dean Rickard, Co-Head Coach of Lahainaluna High School Football. "The lockers mean more than just a place to gear up – they represent a fresh start and a symbol of the community's resilience. We are grateful for the support and excited about the journey ahead."
"Mahalo to the LA Rams, Hollman Lockers, and Forty Nine Degrees for making this possible," said Caroline Anderson, Interim President & CEO for the Hawai'i Tourism Authority. "We are excited that Lahainaluna High School's student-athletes will receive new locker rooms. This highlights the positive impact collaboration can have, with not only revitalizing the school's facilities but also serving as an inspiration for the students to strive for success."
Learn more about the Rams Mauicamp powered by Hawai'i Tourism Authority by visiting: therams.com/fans/maui-camp.
About the Los Angeles Rams
The Los Angeles Rams – Los Angeles' original professional sports team and Super Bowl LVI Champions – stand as one of the oldest franchises in the National Football League and since its founding in 1937, have garnered four World Championships and sent 30 of its members to the Pro Football Hall of Fame. As a professional sports team, the organization is committed to be a valuable civic partner and serving the greater Los Angeles area 365 days a year. The Rams play their home games at SoFi Stadium, which is located at Hollywood Park, a 298-acre sports and entertainment destination owned, being developed and operated by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, CA.
About Hollman Lockers
Hollman, Inc. is the industry leader in locker design and solutions. The company has manufactured more than ten million lockers for high-profile organizations, including the NFL, NBA, MLB, NHL, major American golf courses, corporate centers, country clubs, fitness studios and gyms, college campuses, museums, and hospitals. Hollman lockers are built to inspire teamwork, collaboration, innovation, and trust among those who use them. Learn more at Hollman.com and follow the company on LinkedIn
About the Hawai'i Tourism Authority
The Hawaiʻi Tourism Authority is the state agency responsible for representing The Hawaiian Islands around the world, and for holistically managing tourism in a sustainable manner consistent with community desires, economic goals, cultural values, preservation of natural resources, and visitor industry needs. HTA works with the community and industry to Mālama Hawaiʻi – care for our beloved home. For more information about HTA, visit hawaiitourismauthority.org or follow @HawaiiHTA on Facebook, Instagram, Threads and X
Media Contacts:
McKenzie Hicks: [email protected]
Mara Powner, Los Angeles Rams, [email protected]
SOURCE Hollman Inc.
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