LoSasso Integrated Marketing Hires Industry Veterans for Key Roles and Creates New Business Development Position
CHICAGO, Nov. 28, 2017 /PRNewswire/ -- LoSasso Integrated Marketing, a 40-person, full-service boutique agency on Chicago's north side, today announced the appointment of Ken Monahan as Executive Creative Director and John Rossmiller as Vice President of Client Services. Julia Parisot, who has been with LoSasso for 13 years, has been named Vice President of Business Development, a newly created position.
"LoSasso is extremely fortunate to add this new depth of talent to an already strong team," says agency President Scott LoSasso. "Ken, John and Julia are seasoned professionals with diverse and incredibly valuable experience that will benefit existing and future clients as well as our team as a whole. They are perfect for these roles as the agency continues to grow and evolve."
Ken Monahan brings a dynamic, 25-year background as a creative director at several well-known agencies, including six years with Leo Burnett where he built the digital marketing practices in the agency's Paris, Rome and United Kingdom offices. In addition to extensive B2B experience, Monahan offers strong retail, automotive and CPG experience. "LoSasso is the perfect home for me at this stage in my career," notes Monahan. "It's a very entrepreneurial environment that produces work on par with leading international agencies. The innovative leadership is open to fresh ideas so everyone is empowered to make a huge impact and the relationship between agency employees and clients is truly collaborative."
John Rossmiller, who has a Master of Science degree in Integrated Marketing Communications from Northwestern University's Medill School of Journalism, spent the first 19 years of his career as an account leader at FCB working with high-profile companies such as Boeing, Dow Chemical, SC Johnson and other blue chip businesses, and has a depth of experience leading successful teams. "In addition to the creativity and expertise of the staff, culture is the number one reason I joined LoSasso," says Rossmiller. "It's completely different than most agencies with its unique neighborhood setting and familial vibe. For everyone here, many of whom have had very long tenures with LoSasso, this is more than just a job. And those close relationships extend beyond employees -- our clients feel that as well."
Julia Parisot, with more than a decade of experience at LoSasso rising up the ranks in account management and client services, moves into the newly created position of Vice President of Business Development in which she will continue to foster long-term agency relationships while cultivating new partnerships. "I am truly energized about this next phase for our agency," says Parisot. "I'm focused on growing business organically while also connecting with additional like-minded organizations seeking a collaborative agency partnership. We have found that an open and transparent approach helps both our team and the prospective client quickly know whether there is a potential fit – and we don't pitch business that doesn't match our strengths. Scott likes to say, 'If you were the client, and you wouldn't hire us – don't pursue it.' This has served us, and our clients, extremely well."
About LoSasso Integrated Marketing:
Located in Chicago's Ravenswood neighborhood, LoSasso Integrated Marketing is where creativity meets accountability – an independent, award-winning agency offering a complete suite of services for modern, omni-channel, marketing programs that build brands and demonstrate ROI. LoSasso's mission is: To serve as an essential partner to companies committed to marketing leadership. The agency supports clients in a wide range of industries including manufacturing, outdoor, seniors and healthcare, education, agriculture and construction and entertainment.
SOURCE LoSasso Intergrated Marketing
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