CHICAGO, Jan. 31, 2017 /PRNewswire/ -- LotLinx, the leading digital marketing solution for car dealers, announced today that it is the recipient of the Automotive Website Award for best digital marketing software of 2017. Presented at the National Automobile Dealers Association's annual convention in New Orleans, the award recognizes the new LotLinx TURN product as a best-in-class solution for dealers to optimize their digital advertising campaigns through a single, easy-to-use tool. This is the third year in a row that LotLinx has been recognized with an AWA.
"I've long been impressed with the dedication LotLinx has shown when it comes to improving the ease with which dealers can effectively market and turn their entire inventory," said Brian Pasch, founder of PCG Companies, sponsor of the AWA. "The LotLinx solution simplifies VIN-specific advertising on Google, Facebook, and hundreds of automotive shopping and research portals, providing insights and optimization in one easy-to-use platform."
"It's an honor to again be recognized as the best tool in the market helping car dealers maximize their digital ad spend," said Len Short, founder of LotLinx. "We're constantly striving to build products that empower dealers to take control over their digital sales. Being at the forefront of the movement to put dealers in the driver's seat when it comes to digital marketing is thrilling."
At NADA, LotLinx announced the launch of their newest product, LotLinx TURN. LotLinx TURN is the automotive industry's first cloud-based marketing platform designed to analyze inventory, build VIN-specific campaigns, and track performance, all within one easy-to-use interface. LotLinx TURN simplifies the marketing process for dealers, and cuts through the noise by delivering the right cars to the right shoppers at the right time to ultimately move inventory more efficiently.
About LotLinx: LotLinx is an award-winning digital retailing technology company, developed specifically to advantage dealers. Using our platform, LotLinx can transform dealer results, dramatically increasing online engagement and net-new shoppers while eliminating digital advertising waste. Founded in 2012 and based in Chicago, LotLinx works with thousands of dealers around the country to reach over 63 million unique car shoppers per month across more than 500 digital properties. For more information, visit www.lotlinx.com.