TARZANA, Calif., July 25, 2013 /PRNewswire/ -- LYFE begins in Tarzana this afternoon as community leaders and a team of LYFERS gathered to cut a ribbon of Brussels sprouts to mark a new LYFE Kitchen restaurant opening in Southern California. The Sprout Cutting underscores LYFE's mission to deliver both taste and sustainability in dishes that deliver on the message "Eat Good. Feel Good. Do Good."
LYFE CEO Mike Roberts, local Tarzana resident and LYFE Kitchen ambassador Dr. Armand Dorian and LYFE Vegan Consulting Chef Tal Ronnen, recently named one of The Hollywood Reporter's 20 Most Influential Chefs in Hollywood, gladly cut the ribbon of fresh produce to mark the start of construction.
LYFE Kitchen President and CEO Mike Roberts says it was the success of LYFE's Culver City location that made expanding to Tarzana possible. "Because of customer response to our Culver City menu and location, LYFE is quickly expanding," he said. "We're happy to serve the people of SoCal in more ways and places."
More locations are on tap for Southern California over the next 24 months, including new restaurants in West Hollywood and Playa Vista.
LYFE's expansion into Tarzana brings happiness and great-tasting, good-for-you food to a new neighborhood, which pleases Tarzana native, emergency physician and LYFE Ambassador Dr. Armand Dorian. "I'm excited to see LYFE come to the community I've lived in for many years," he said. "I see the importance of food's role in our lives every day, and I'm sure LYFE Kitchen will help my Tarzana neighbors choose what's best for them."
The LYFE Kitchen message of "Eat Good" is brought to life through inspired dishes created by Executive Chefs Art Smith and Tal Ronnen. LYFE's menu also delivers multiple options for a variety of personal food policies, including paleo, gluten-free, vegetarian and vegan. Each dish contains fewer than 600 calories and 1000 mg of sodium (most include much less). The message of "Do Good" is achieved through numerous philanthropic endeavors and a commitment to purchasing local produce. The menu includes Brussels sprouts from Weiser Family Farms, luscious berries from Thorne Family Farm, delicious organic greens from Kenter Canyon Farms, grass-fed beef from Hearst Ranch and biodynamic wine on tap from Beckmen vineyards in Santa Barbara County.
LYFE restaurants also commit themselves to the message of "Feel Good" with inviting designs and furniture made from sustainable and recycled materials, including salvaged wood. LYFE Tarzana is also targeting a Platinum rating under the U.S. Green Building Council's LEED® Green Building Rating System™.
LYFE's message and new location has Diana Williams, CEO of the Woodland Hills-Tarzana Chamber of Commerce, eager to welcome this new, important asset to the community. "Lifestyle is so important to the Tarzana community and LYFE Kitchen will certainly be an important addition," said Ms. Williams. "We welcome LYFE Kitchen to the community and look forward to working with them on business and charitable opportunities in the future."
About LYFE Kitchen
LYFE Kitchen is committed to the idea that great-tasting food can also be good for you, affordable and convenient. With choices to please anyone, from flexitarian to vegetarian, omnivore to vegan, our celebrated chefs have developed a menu that is as delicious as it is inspiring. Using locally sourced ingredients whenever possible with the highest standards of quality and adhering to the highest level of socially responsible practices, LYFE Kitchen is creating a new category of lifestyle restaurant. Visit lyfekitchen.com for more.
SOURCE LYFE Kitchen