LUCY GOODS LAUNCHES THE FIRST NON-STIMULANT ENERGY GUM

LUCY REVIVE gives the body more energy without adding another stimulant, launching direct-to-consumer at lucy.co and on Amazon.

LAS VEGAS, Sept. 24, 2026 /PRNewswire/ -- Today, Lucy Goods, Inc. launched LUCY REVIVE, the first non-stimulant energy gum and Lucy's first non-nicotine product.

The energy aisle has been solving one problem the same way for decades. Coffee, energy drinks, and energy shots all work by blocking the signal that says a person is tired, not by making more energy. That approach has a limit. Once someone is past the limit, the next stimulant only adds jitters and sets up the crash that follows.

LUCY REVIVE works from the other direction. It is a researched blend of micronutrients and nootropics built to support the body's own cellular energy, not to mask fatigue with another stimulant. It does not ask anyone to give up their morning coffee or energy drink. It is what they reach for alongside it or in place of their second cup.

LUCY REVIVE is real chewing gum made using a traditional gum-making process, not a compressed powder tablet with a candy shell, so it chews like gum rather than tolerates like a supplement. Up to six pieces a day, spaced out however the day requires. It launches in Mint, with no caffeine and no nicotine, labeled on pack and online exactly as what it is: non-stimulant energy gum.

LUCY was founded as a nicotine product company to produce premium tobacco-free nicotine products, with the goal of reducing tobacco-related deaths to zero. Behind that mission has always been the drive to help people responsibly enjoy and better understand functional substances whose benefits are often overlooked or underestimated.

Lucy Goods has already proven it can build a category people did not know they were waiting for. The company has built a loyal base of adult consumers without relying on broad retail distribution to prove demand first, driven by a research-first approach from founders with Harvard and Caltech backgrounds. REVIVE was built the same way. Every nootropic and micronutrient in it was chosen for a specific, researched role in focus and cellular energy, not added for the label. The gum itself comes from one of the oldest chewing gum manufacturers in the United States, produced by American workers in upstate New York.

REVIVE launches exclusively direct-to-consumer at lucy.co, right where its buyer is already looking for an alternative to another caffeine hit.

The energy category has spent decades adding more of the same stimulant. REVIVE is the first thing in it that adds something else instead. "Every energy product before this one works the same way: block the tired signal and hope the crash doesn't come back for it," said David Renteln, founder and CEO of Lucy Goods. "REVIVE doesn't do that. It supports the energy the body already makes, and it works alongside the coffee people already drink, not against it." — David Renteln, Founder and CEO, Lucy Goods, Inc.

LUCY REVIVE is available now in Mint at lucy.co.

About Lucy Goods

Lucy Goods, Inc. is a modern nicotine company and independent challenger to legacy tobacco brands, with a portfolio spanning nicotine and nootropic products. The company has grown through direct partnerships, digital-first distribution, and products designed around how adult consumers actually use them.

LUCY REVIVE is the company's first product built outside nicotine, a non-stimulant energy gum for anyone who has already hit the limits of caffeine. Lucy Goods is headquartered in Las Vegas, Nevada.

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Website: lucy.co

SOURCE Lucy Goods, Inc.