MEMPHIS, Tenn., Nov. 18, 2014 /PRNewswire-USNewswire/ -- Luis Fonsi, Sofia Vergara, Daisy Fuentes, Jennifer Aniston, Michael Strahan and Jon Hamm join Marlo Thomas in leading a star-studded roster of celebrities lending their time and talents in support of the 11th annual St. Jude Thanks and Giving® campaign. This year, a new slate of exclusive online videos starring Pamela Silva Conde, Raúl González, Rashel Diaz, Jencarlos Canela, Leslie Grace, Roberto Tapia, and Ana Maria Canseco have been created for the campaign. Fans from around the world will be able to view these spots from their tablets and smart phone devices across various social media and popular websites.
St. Jude Thanks and Giving is an unprecedented union of celebrities, media and 60 of the nation's leading brands and companies that asks consumers to donate while they shop this holiday season and join St. Jude in finding cures and saving children. National television spots and movie theatre trailers featuring the stars alongside St. Jude patients will debut Thanksgiving week and continue running through the end of the year.
"It's been nearly 10 years since my first visit to St. Jude," said Luis Fonsi, Puerto Rican singer and Latin Grammy® winner. "Since then, every time I meet kids fighting for their lives and their families at St. Jude I'm further inspired to help spread their lifesaving mission to my fans and followers. Because St. Jude freely shares the breakthroughs it makes, every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children."
In addition to the national television and online spots, St. Jude celebrity friends Daisy Fuentes, Keith Urban, Sabrina Soto and Olivia Holt have created and designed special gifts that will be for sale during the holiday season online at the St. Jude Gift Shop with 100 percent of profits, after all related expenses, going back to the hospital.
- Daisy Fuentes, entrepreneur, model and fashion designer, designed an exclusive charm necklace, featuring an artistic "LOVE" charm and a St. Jude child logo cutout charm.
- World renowned songwriter, vocalist, musician and guitarist Keith Urban designed a holiday ornament featuring one of his guitars, a "St. Jude Rocks" design and his logo on the back.
- Design expert Sabrina Soto created a slate cheese board exclusively for St. Jude. The gift set includes an assortment of cheese utensils and two sticks of chalk to help personalize any party spread.
- Actress Olivia Holt brought inspiration to an iPhone case with the powerful message, "Keep your head up, keep your heart strong."
The campaign receives additional support from celebrity friends Maná, Chino y Nacho, Banda El Recodo, Ismael Cala, Ximena Duque, Gabriel Coronel, Gloria Ordaz, Sonja Smith, Alberto Mateo, Roxana Garcia, Karent Sierra, Christian Carabias, Paula Arcila, Anna Sobero, Maria Andrea Fridmann, Guadalupe Venegas, Galo Arellano, Carolina Sandoval, James Tahhan, Juan Manuel Cortes, Carlos Augusto Maldonado, Jose Antonio Alvarez, Fabian Rios, Cynthia Olavarria, Kimberly Dos Ramos, Karolina Con K, Paula Lamas, Lily Aldridge, Marsha Ambrosius, Garcelle Beauvais, Camilla Belle, Max Burkholder, Shirley Caesar, Erica Campbell, Dorinda Clark Cole, Monique Coleman, Rachael Leigh Cook, Judd Daugherty, Ricky Dillard, James Fortune, Brian Geraghty, Hunter Hayes, AJ Johnson, Donnie McClurkin, Jennette McCurdy, Jonathan McReynolds, Smokie Norful, Elisabeth Röhm, Karen Clark Sheard, Marina Squerciati, Mark Steines, Ashley Tisdale, Michelle Williams, Mike Wolfe among others, in the form of social media support, participation in the St. Jude Give thanks. Walk., and more.
"I am always so touched by the love and support our celebrity friends lend to our St. Jude Thanks and Giving program year after year," said Marlo Thomas. "Beyond their time and talent, they bring their full hearts to this campaign -- and you can see that in the genuine warmth they share with the children. The awareness they bring to St. Jude is vital to our mission. Through these beloved stars, we are able to reach millions across the country each year; and in doing so, we continue to receive amazing support, which allows us to keep my father's founding promise that no family ever pays St. Jude for anything -- not for treatment, travel, housing or food. That's because we believe all a family should worry about is helping their child live."
The national television spots will air on network and cable television channels, as well as online, in both English and Spanish. In addition, movie trailers starring celebrity friends appear in theatres nationwide – including Regal Entertainment Group, AMC Theatres, Cinemark, Carmike Cinemas and many others – as well as on American Airlines and Delta Air Lines flights. All of the spots, as well as exclusive behind-the-scenes footage, will debut online in late November.
The St. Jude Thanks and Giving campaign began as a holiday-focused fundraising effort and has grown into an annual tradition that has raised more than $487 million thanks to tremendous public support. Throughout the months of November and December, consumers shopping where the St. Jude logo is displayed can make a donation at checkout or purchase specialty items that benefit St. Jude. Those wanting to support the lifesaving mission of St. Jude are also invited to donate online or by phone at 800-4STJUDE. For more information, visit www.stjude.org.
Additional Celebrity Quotes
"This is my 3rd year working with St. Jude and it means so much to be a part of a team that helps save children's lives," said Sofia Vergara. "This year I appeared with Sebastian in one of the St. Jude Thanks and Giving television spots. He is such an inspiration to me. Your support will help ensure that Sebastian and so many children like him from across America and around the world continue to benefit from the lifesaving research and treatment being done every day at St. Jude."
"I love being a part of the St. Jude Thanks and Giving campaign," said Jennifer Aniston. "This year I appeared with Sam and Waylon in the TV commercials. They are the true stars and I had so much fun spending time with them. I am so inspired with their amazing courage and perseverance. This holiday season you can join the fight against childhood cancer and help St. Jude continue its research to find cures and save the lives of children across America."
"Over the past several years I've met so many of the incredible children receiving treatment at St. Jude Children's Research Hospital," said Michael Strahan. "Their stories are inspiring and their positive attitudes are amazing. The research being done at St. Jude is so critically important, it benefits children across the country and families don't have to pay for anything. I hope everyone will join me and support St. Jude in the fight against childhood cancer."
"I am honored to be a part of the St. Jude Thanks and Giving campaign this year," said Jon Hamm. "With your help, we can give hope to children across the country battling cancer and other deadly diseases. And no family ever pays St. Jude for anything thanks to people who support programs like the St. Jude Thanks and Giving campaign."
About St. Jude Children's Research Hospital
St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. St. Jude has the world's best survival rates for the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since we opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade. St. Jude freely shares the breakthroughs we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude
SOURCE ALSAC/St. Jude Children's Research Hospital