Luki Lab to Unveil Line Expansion for Best-Selling Flat 2 Fast® Card Racers Brand at New York Toy Fair

Flat 2 Fast is in good company with several other new lines from Luki Lab premiering at the prestigious expo

IRVINE, Calif., Feb. 27, 2025 /PRNewswire/ -- Luki Lab, makers of the best-selling  Flat 2 Fast^® Card Racers, announced today the expansion of the innovative toy vehicle line, which will debut at New York Toy Fair on Saturday, March 1. The new Flat 2 Fast^® Stunt Card Racers, the new Flat 2 Fast^® 2 Pack Stunt Playset, and the new super-fast Flat 2 Fast^® Speed Card Racers will offer even more exciting ways to play.

"Flat 2 Fast has been a roaring success both at retail and online and we are just getting started," said Didier Pietri, President and CEO of the Southern California-based toy company Luki Lab. "This season, our cars are going to launch harder with the new Flat 2 Fast Stunt and drive faster with the new Flat 2 Fast Speed. Fasten your seat belts!"

Last November, Flat 2 Fast was nominated for the prestigious Toy of the Year award and the winner will be announced during New York Toy Fair on Friday, February 28.  The brand has achieved many awards and accolades to-date, including the Good Housekeeping Best Toy Award, a Mom's Choice Award and a 2024 NAPPA Award.

Known for creating original and innovative toy brands, Luki Lab will be unveiling several new brands at the expo, including Pets 2 Love ™ – a collection of pop-out pet playsets designed by the creators of Flat 2 Fast ^®. Luki Lab will be holding a free giveaway at Toy Fair on Sunday, March 2nd where twenty-five lucky Toy Fair guests will take home their very own Pets 2 Love playset– for free! Come down to the Luki Lab booth between 3:00-4:00 pm on Sunday, March 2 and demo Pets 2 Love, plus post what you love about your pet on TikTok, Facebook or Instagram tagging @LukiLabOfficial and the first twenty-five Toy Fair guests will receive their very own.

The full 2025 new toy lineup below reflects Luki Lab's continued dedication to innovative, imaginative, and fun play experiences for both kids and kids at heart.

Those who visit the booth will have the chance to experience hands-on demos and book personal appointments to dive deeper into how the brand is revolutionizing playtime for children. Please contact Mariia Minaieva at [email protected] to secure a 1:1 appointment with the brand team during the show.

WHEN: March 1 - March 4, 2025. From 9 AM - 6 PM. (From 9 AM - 4 PM on March 4, 2025)
WHERE: Booth #2539 in the Main Exhibit Hall (Level 3); Jacob K. Javits Convention Center, New York, NY

KEY HIGHLIGHTS:

Toy Vehicles

• Flat 2 Fast^® Stunt Card Racers| 5+ | $7.99: Introducing four new colors, kids can create even more daring stunts with the original, best-selling Flat 2 Fast Stunt Card Racers! Press the button and watch them transform into thrilling stunt cars—no pullback necessary! (Available July 2025)
• Flat 2 Fast^® 2 Pack Stunt Playset| 5+ | $18.99: Create your own stunt course with this amazing new playset which includes a ramp, a tunnel, and a ring of fire, making it the ideal playground for adrenaline-packed fun. Each playset also comes with two Flat 2 Fast Stunt Card Racers, letting kids create their own daring jumps and spectacular crashes. (Available July 2025)
• Flat 2 Fast^® Speed Card Racers| 5+ | $7.99: This latest addition to the Flat 2 Fast line is tailored specifically for racing enthusiasts! With just the press of a button, these extraordinary racers transform into ultra-fast, precision-engineered racing machines—no pullback required! Plus it has real rubber tires! (Available July 2025)

Collectible Toys

Pets 2 Love ™ | 5+| $9.99: Take your beloved pet wherever you go with new Pets 2 Love™ playsets! Housed in a stylish heart-shaped purse, simply press the button for your lovable pet to pop out and greet you! There are four adorable pets to choose from including two pups - Milo and Louie, and two kitties - Luna and Olive. Open the top of the purse to reveal each pet's cozy hideaway to play. Plus, the purse strap doubles as a leash to take your adorable companion for a walk. (Available February 2025)

Sweetopia ™ | 5+ | $13.99: The magical world of Sweetopia is a place where sweet treats become cherished friends! Each cake and pastry holds a secret—a beloved princess and her pet waiting to come to life. With a simple flip, they transform into radiant princesses and their loyal pets - ready to attend a magical ball -  bringing a sweet and sugary fairy tale to reality! Each set includes two beautiful princesses, two adorable pets, and one pop-up playset for storytelling play, offering a magical experience with every turn. (Available August 2025)

Active Play

Spinchaku ™  | 8+ |$6.99: Unleash your inner ninja with Spinchaku! This martial arts-inspired finger spinner challenges your lightning-fast reflexes and laser-sharp focus to create epic, crazy-fast moves. Choose a Spinchaku design that matches your style: Jade Viper, Red Dragon, Stinger, or The Emperor. (Available Now)

Building Sets

RoboMax ^® T-Rex APEX Edition | 7+| $59.99: Introducing the next evolution of the top-selling Robo-Max T-Rex: the new RoboMax T-Rex APEX Edition! Standing over 3 feet tall, this build-and-play set includes exciting new features: a motion detector "room guard" and a remote control for lights and loud roars, which also allows you to record and play your own unique sounds. (Available September 2025)

Plush

Spirimals ™ Mini Shoulder Magnet Plush| 3+| $12.99: Featuring beautifully detailed, smooth, and soft plush, Spirimals share a special connection to each of us. And Spirimals Mini are the perfect companions to share your journey with, wherever you go! Simple to apply and wear on your shoulder, each adorable Spirimals Mini are perfect for showcasing your unique spirit. Choose from six characters available in the line. (Available August 2025)

Games

Go Nuts, Chipmunks! ™ | 5+ | $24.99: Watch out for the feeding frenzy with Go Nuts, Chipmunks! The chipmunk who gets the most acorns in its mouth wins! For 2-4 players age 5 and up. Fun for the whole family, Go Nuts, Chipmunks! includes 4 chipmunks, a 6-piece, easy-to-assemble border ring, 39 marbles, a push-top tree to hold and release the marbles, and instructions. No batteries are required. (Available Now)

For more information please visit: https://lukilab.com/

About Luki Lab

At LUKI LAB, our goal is to provide kids with hours of fun and years of memories. From our headquarters in Southern California, our in-house team of passionate toy creators are dedicated to creating award-winning, innovative brands and exciting toys and games for kids of all ages.

Media contact: Mariia Minaieva, [email protected], Beacon Media Group, www.beaconmediagrp.com on behalf of Luki Lab

Click here for more details about our booth at: https://tfny2025.mapyourshow.com/8_0/exhibitor/exhibitor-details.cfm?exhid=27652

SOURCE Luki Lab