LuLaRoe Retains Social Media Entrepreneur Oliver Luckett to Advance Company's Social Retail Brand and Business Strategy

Established in 2013, LuLaRoe is redefining the way apparel is sold. LuLaRoe's comfortable, affordable, stylish clothing is sold through LuLaRoe's network of more than 80,000 Independent Fashion Retailers in unique, exciting in-person and online pop-up boutiques, creating a personalized shopping experience for consumers across the U.S.

"DeAnne and I started this business with a dream and a commitment," said Mark Stidham, co-founder and CEO of LuLaRoe, "to bless lives and strengthen families by creating opportunities for Independent Fashion Retailers to build their own small business and have the freedom to create financial independence. LuLaRoe's success is directly attributed to the individual successes of the Independent Fashion Retailers. As LuLaRoe continues to grow and refine systems and operations to serve the Independent Fashion Retailers while continuing to define and pioneer the Social Retail business model, we are so excited to have Oliver Luckett joining our team. Oliver brings his vast experience and knowledge along with his passion and commitment to helping us use best practices across varied social platforms."

"When I got the call from my friend, Justin Lyon, LuLaRoe's Chief Marketing Officer, I was blown away by the company's phenomenal story," said Luckett. "As I dug deeper into the culture and the opportunity that LuLaRoe has shared with America, I was moved by the strength of this business. LuLaRoe has a strong set of values, defined by family, economic empowerment and freedom, making people feel beautiful through art, which instantly resonated with me. My team and I plan to share what we have discovered in LuLaRoe with the rest of the world, helping to aid this passionate and successful network of retailers to reach their potential within the social ecosystem."

ABOUT OLIVER LUCKETT
Luckett is a Graduate Professor at Reykjavik University, teaching social media storytelling. He is the CEO of ReviloPark, based out of Reykjavik, Iceland and Los Angeles, CA, a cultural accelerator. Luckett was co-founder and CEO of theAudience, where he led an international team to capitalize on the exponential growth and influence of social-media networks and deliver a more compelling, authentic experience for both consumers and for major brands and celebrities. He also co-founded DigiSynd, a social media content distribution company that was acquired by the Walt Disney Company.

Outside of the office, Luckett has served as executive producer of Transcendent Man and Sweet Micky for President and was featured in the PBS/ Frontline documentary Generation Like. His first book, The Social Organism, co-authored with Michael Casey, is a best-seller and was published by Hachette in November 2016.

Luckett lives in Seltjarnarnes, Iceland, where he is actively involved in the country's burgeoning art, sustainability, and political scenes as chairman of EFNI, ehf. and chairman of the non-profit, humanistic art and nature foundation, Best Peace Solutions.

ABOUT LULAROE
LuLaRoe is one of the fastest growing apparel brands in the U.S. Founded in Corona, California in 2013 by working mom DeAnne Stidham and her husband Mark Stidham. LuLaRoe's comfortable, affordable and stylish clothing is sold by more than 80,000 Independent Fashion Retailers in unique, exciting in-person and online pop-up boutiques. LuLaRoe's varied styles and patterns make the brand attractive to all types of consumers, whether they're looking for the perfect style to transition from work to a night out, a way to dress up their every-day leisure look, or are on the hunt for their unicorn leggings. Pieces are designed to mix, match and layer. For more information visit www.lularoe.com.

SOURCE LuLaRoe

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