Luxand's New Mirror Reality Technology Immerses Users in Augmented Reality

ALEXANDRIA, Virginia, April 20, 2011 /PRNewswire/ -- Luxand, Inc. introduces Mirror Reality, a facial feature recognition technology that makes augmented reality possible. The heart of the Mirror Reality technology is a new recognition engine that can identify 66 unique facial features based on a single still picture of a human face. Offering best-in-class recognition quality, competitive performance, and an unprecedented number of facial features that can be recognized, Mirror Reality has huge potential in the entertainment industry. Mirror Reality is patent pending and is open for licensing to Web and software developers as well as to entertainment and movie companies.

Immersing in Augmented Reality

Used in a variety of applications, the Mirror Reality technology redefines reality by altering the way people look. For instance, human faces in photographs can be completely transformed. In addition, real-time animation support can transform webcam streams into amazing augmented reality; for example, pointing a webcam at a person or a group of persons can mutate them, making everyone appear twenty years older or look like zombies.

The core tech uses sophisticated and fully automated facial recognition technology that can identify 66 unique facial features without requiring painted indexing marks on the face and without the need to perform a manual selection of facial features. With powerful hardware, the new technology makes possible the application of virtual enhancements to faces in real time. Mirror Reality dedicates eleven identification points to each eye and fourteen ID points to the mouth, even distinguishing individual lips. This attention to detail allows for extremely realistic face morphing, what Luxand calls "augmented reality."

The Mirror Reality technology has been used by Luxand in many entertainment projects. Accordingly, augmented reality created by this new technology can be previewed by exploring various Luxand online entertainment projects, such as In20Years.com (which makes people appear twenty years older), MakeMeZombie.com (which makes humans look like zombie creatures), and PicTreat.com (which makes human faces look more appealing by removing small imperfections and applying virtual makeup). These projects use augmented reality technology to manipulate and enhance human faces in still shots.

Today, the Mirror Reality technology is available for licensing to the general public. Luxand is making licenses available to software and Web developers as well as to companies in the entertainment and movie industries. Licensing terms may vary with intended use. Prospective customers are encouraged to contact the company to obtain a quote.

About Luxand, Inc.

Founded in 2005, Luxand, Inc. is a privately held hi-tech company developing various facial feature recognition and transformation tools. Performing scientific research in artificial intelligence and biometric identification has allowed the company to develop technologies and release a complete set of tools and libraries that perform fully automatic recognition of human faces and their features. Today, the company markets a broad range of face recognition solutions to the online entertainment industry. Luxand technologies are used at online entertainment portals, chat rooms, and movie Web sites around the globe.

More information about the Mirror Reality technology and augmented reality applications is available at http://www.luxand.com/augmented-reality .

Contact: Nikolay Ageev, +1(800)471-5636, [email protected]

SOURCE Luxand, Inc.