CLEVELAND, Feb. 4, 2016 /PRNewswire/ -- Lynn Eastep is bringing her award-winning combination of Fortune 500 brand-side and agency experience to Fathom. Eastep, an accomplished executive with more than 20 years of progressive experience in B2B and B2C digital marketing, will oversee client service, retention and growth as a president of Fathom, with a particular focus on consumer brand manufacturers.
Eastep will be directly responsible for shaping vision for Fathom's consumer-brand clients and managing the strategists, specialists and account executives who serve them. She will work alongside Fathom's other client leaders to share her cross-disciplinary knowledge, from healthcare and consumer packaged goods to retail.
On her new role, Eastep says, "I'm most looking forward to tremendous growth both for Fathom and its clients. Fathom is continually challenging itself to grow, to better serve clients, to create more profit for its clients. I'm excited to be a part of the company's continuing evolution in the digital space."
Eastep has previously held the positions of senior vice president and partner for Fleishman-Hillard, where she conducted digital program development for such clients as Nestle, Bayer, and Novartis. She has also served as University Hospitals' director of interactive marketing. She is the recipient of numerous awards, including silver anvils from the Public Relations Society of America (PRSA), ADDY® Awards from the American Advertising Federation (AAF), a Vision Award of Merit from the International Association of Business Communicators (IABC) and the Shop.org Innovation Award. Eastep's hiring signifies Fathom's continuing investment in clients who seek transformational growth.
Today's customer is technology-driven, channel-agnostic, harder to reach and difficult to engage. Marketers need a transformation partner and change agent. Through personalized and scalable communication strategies, Fathom helps bridge the gap between the unknown and milestone.