Lyris and Chief Marketer Share the Top 10 Vital Factors for Email Marketing Success in a Tough Economy

EMERYVILLE, Calif., Nov. 1, 2010 /PRNewswire/ -- Lyris, Inc. (OTC Bulletin Board: LYRI), the online marketing expert, and Chief Marketer today announced their upcoming Webinar, "Top 10 Vital Factors for Email Marketing Success: How to Generate Results in a Tough Economy."  Even in the current recession-affected marketing world, email remains the foundation of any successful online marketing effort, meaning staying current in online marketing and email marketing best practices is crucial to maintaining exceptional email campaigns.

"Online marketers face a complicated landscape of shifting customer expectations, challenging new technologies and evolving government regulations that must be accounted for in their marketing initiatives today," said Blaine Mathieu, CMO at Lyris. "Learning to address these challenges by implementing the vital success factors for email marketing will let marketers produce results in a dynamic environment."

The webinar 's top 10 most critical elements for email marketing success will be broken down into three categories:

• List building and maintenance – How to continuously build, nurture and maintain an effective opt-in list when faced with the challenges of a churn rate of up to 30 percent.  
• Messaging and design – Developing email campaigns that create relevance, encourage engagement, render well across various email clients and mobile devices, and generate measurable results.
• Deliverability – Staying on top of best practices and legal requirements so email messages are delivered to the inbox every time.

On November 4, 2010 at 11:00 a.m. PT, marketing pros from Lyris and Chief Marketer will discuss top tips for understanding and employing marketing best practices to stay relevant in a tough economy.

Webinar attendees will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #LyrisResults hashtag. Following the Webinar, all attendees will receive the free companion guide: 25 Essentials for Exceptional Email Campaigns, an actionable guide of best practices and how-to's that will help them quickly take action on key learnings from the Webinar.

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the integrated online marketing expert delivering the industry's first on-demand integrated marketing suite, Lyris HQ, to help marketers simplify their marketing efforts and optimize campaign ROI. Lyris HQ's sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing e-mail marketing campaigns, tracking Web analytics, publishing and managing Web site content, creating landing pages, optimizing Web sites, paid search and search engine marketing and integrating social media and mobile marketing campaigns. Clients include Expedia CruiseShipCenters, The British Museum Company, Matches, Char-Broil, and Eldorado Hotel & Casino. For more information, please visit www.lyris.com. The company is based in Emeryville, Calif.

SOURCE Lyris, Inc.