LYSOL® Wins 2011 Product of the Year for Its New No-Touch™ Hand Soap System

Automatic Soap Dispenser Now Available In Stainless Steel Look, Helping Consumers Maintain Healthy Habits

Mar 02, 2011, 09:00 ET from LYSOL

PARSIPPANY, N.J., March 2, 2011 /PRNewswire/ -- Health experts recommend regular hand washing to help stop the spread of germs. However, many families do not suspect that the very germs they are washing away may be found on their soap pumps.  To help consumers stay healthy this season, LYSOL® is introducing a new, sleek stainless steel-inspired LYSOL No-Touch Hand Soap System, a recently-named 2011 Product of the Year*.  The new look not only makes hand washing easy and fun, it helps consumers avoid the germy soap pump and also blends with any kitchen or bathroom decor.

"Teaching children at an early age when and how to wash their hands is a useful lesson that can help keep them healthier by reducing the spread of germs both in and outside of the home," says pediatrician Dr. Laura Jana. "Using an automatic dispenser like the LYSOL No-Touch Hand Soap System can make hand washing fun for kids, which makes teaching them this healthy hygiene habit easier for parents."

The LYSOL No-Touch Hand Soap System automatically senses hands and dispenses the perfect amount of soap and kills 99.9% of bacteria, including E.coli, MRSA and strep, and is perfect for use after handling raw foods.  The LYSOL No-Touch hand soap refills are now available in new Aloe Vera and Vitamin E with Moisturizers and Antibacterial Total Care.  Additionally, all refill varieties are enriched with moisturizing ingredients to help keep hands looking and feeling healthy.

Hand washing throughout the day, especially before and after certain activities, can help limit the transfer of germs, including the flu virus**.  In fact, the Centers for Disease Control and Prevention (CDC) recommends hand washing before preparing food, eating food, caring for someone who is sick, and treating a cut or wound. CDC recommends hand washing after using the restroom, changing diapers, blowing your nose, coughing or sneezing.  

*Winner, Hand Soap Category. Survey of over 60,493 consumers by TNS

** The LYSOL No-Touch Hand Soap system does not kill viruses, including the flu virus

LYSOL No-Touch Hand Soap System starter kits are available at retailers like Walmart and Target nationwide for a suggested retail price of $9.99 (includes 1-dispenser, 1-8.5 oz. hand soap refill and 4 AA batteries).  Hand soap refills (8.5 oz.) are available in four varieties, including new Aloe Vera & Vitamin E with Moisturizers and Antibacterial Total Care as well as Soothing Cucumber Splash and Refreshing Grapefruit Essence™ for a suggested retail price of $3.49.  

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About LYSOL® / Reckitt Benckiser

Reckitt Benckiser (RB) is a world leader in household, health and personal care. It is a FTSE top 25 company and since 2000, net revenues have doubled and the market cap has quadrupled.  Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – typically about 35 percent of net revenue comes from innovations launched in the prior three years. It has a strong portfolio led by 19 global powerbrands which are: Finish, Lysol, Dettol, Vanish, Woolite, Durex, Calgon, Airwick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex, Scholl and French's, and they account for 70% of  net revenue. RB people are at the heart of the company's success. They have an intense drive for progress and action and a desire to outperform wherever they focus, including in CSR where the company has the most ambitious corporate responsibility program in the industry through its Carbon 20 initiative.  Headquartered in the United Kingdom, the company employs about 25,000 people worldwide, with operations in over 60 countries and sales in almost 200 countries.  For more information, please visit www.RB.com.

Contact:  Cassie Durand

Porter Novelli

(212) 601-8063

cassie.durand@porternovelli.com



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