MACH, Enabling Roaming During the World Cup 2010!

LUXEMBOURG, March 8, 2010 /PRNewswire/ -- MACH, the leading provider of hub-based mobile communications exchange solutions, http://mach.com today launched a unique offering that allows mobile operators to meet the needs of customers travelling to South Africa for this year's FIFA World Cup Finals. The MACH World Cup Pack provides operators with voice and GPRS coverage in the region, a rating engine to deliver segmented retail marketing promotions to stimulate usage, and assures the protection of revenues with NRTRDE-based fraud protection.

Some 3 million football supporters are expected to travel to South Africa to support the 31 foreign teams playing for the Jules Rimet trophy. For mobile operators, this creates both the opportunity to generate event-specific roaming revenues, and the challenge to deliver a seamless communications service to travelling fans. With less than 100 days to go before the first ball is struck, mobile operators have little time to address three immediate priorities: to establish voice and GPRS roaming agreements to ensure coverage, to deliver marketing and promotional packages to stimulate usage, and to set up the processes to minimise revenue leakage due to roaming fraud.

The World Cup Pack brings together 3 of MACH's proven mobile roaming services to deliver one solution for mobile operators. Firstly, MACH's 'Close the Gap' Roaming Implementation services deliver "out-of-the-box" roaming agreements based on industry best practices tailored for specific operator needs. MACH schedules and performs the necessary IREG and TADIG tests, and secures timely service launch. Secondly, MACH's Retail Roaming Marketing solutions allow operators to quickly create and implement segmented retail promotions based on where fans are, the time of the matches, and even the match score. Operators can offer customers targeted incentives such as a free SMS when their team scores or half-price outbound calls during matches. Finally, having such a high concentration of mobile roaming users in one location requires an effective mechanism to identify and prevent roaming fraud. MACH's NRTRDE HUB, the industry's largest NRTRDE-based roaming fraud protection system, will analyze every CDR and report suspicious user behavior in near real time.

The World Cup Pack presents a unique opportunity for mobile operators to offer the highest levels of customer service and to generate incremental revenues during one of the world's greatest sporting events. Operators can maximize revenues through increased coverage in Southern Africa and through targeted offers to stimulate roaming usage. Revenue is protected against roaming fraud, and operators' domestic brands benefit from increased exposure, greater customer satisfaction, and close association with the World Cup.

MACH's World Cup Pack will be presented to delegates at next week's BARG meeting in Cairo, Egypt.

About MACH

MACH operates the world's leading hub-based mobile communications exchange, uniting the global telecommunications marketplace. MACH HUB-XC(R) provides the platform for the efficient exchange of mobile traffic, of service validation, delivery and billing information, and of settlement transactions. MACH is the largest provider of data and financial clearing solutions for wireless roaming and operates the world's largest open connectivity roaming hub, Link2One. Headquartered in Luxembourg, MACH has offices in 12 countries and employs more than 1,000 people worldwide. MACH serves more than 650 customers, including Orange, Telefonica, T-Mobile, Vodafone, Verizon Wireless and Microsoft, as well as enterprise messaging customers like KLM.

    Further information, visit - http://www.mach.com

    Enquiries
    MACH
    Helle Auken Lygum, Global Marketing Project Manager
    [email protected], +45-4590-2183

SOURCE MACH