At the heart of this unveiling is a campaign that brings the collection to life with commanding artistry and emotional resonance. Returning to headline the FW25 campaign are actor Charlie Hunnam and supermodel Stella Maxwell, reprising their roles following a standout Spring/Summer 2025 campaign. Their dynamic presence underscores the brand's vision for modern luxury, creating a powerful balance between rugged energy and elevated design. Hunnam, a commanding force on screen in Sons of Anarchy, Pacific Rim, and in the upcoming new season of Ryan Murphy's Netflix series MONSTER – set to release this Fall, brings gravitas and cinematic poise. Maxwell, one of fashion's most recognizable global muses, delivers a nuanced portrait of elegance and edge, embodying the refined duality at the core of MACKAGE.
Tanya Golesic, CEO of MACKAGE, "With 'Le Monde Mackage', we've created a collection that reflects a season that is about more than outerwear; it's about crafting a complete expression of modern luxury that performs as beautifully as it looks."
In Los Angeles, within the emblematic neighborhood of Hancock Park, local residents Charlie Hunnam and Stella Maxwell are shot against a backdrop of atmospheric and tactile environments. From a stately, book-filled library to expansive, snow-dusted landscapes—the campaign is both intimate and cinematic. Surrounded by historic homes and tree-lined streets, these settings serve as a metaphor for MACKAGE's ambition: to merge timeless luxury with technical innovation, embodying their ethos of "Aesthetics that Protect".
The FW25 collection anchors this visual journey with diamond quilting executed with architectural precision, crocodile-embossed leathers, reversible plaids, and performance-crafted tailoring—each detail precisely considered to elevate wearability while amplifying visual impact. An ultra-curated palette of felted wools, reversible plaids, tailored houndstooth, leopard flocking, and camouflage-infused textures echoes the brand's commitment to material innovation and tactile excellence. Each piece speaks to the global, style-conscious individual who demands both form and function.
"It's always a privilege to collaborate with a brand that merges form and function so seamlessly," stated Charlie Hunnam. "There's a precision to what MACKAGE does—each piece feels strong, intentional, and elevated."
"Returning to MACKAGE felt effortless," adds Stella Maxwell. "There's a quiet elegance to this campaign that speaks to the strength of beauty that protects."
Le Monde Mackage, launching September 18th at 8am EST, underscores MACKAGE's transformation from an outerwear pioneer to a definitive voice in lifestyle luxury—layering meaning into design, merging craftsmanship with protection, and capturing a lifestyle where elegance is intentional and lived with purpose.
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About MACKAGE
Founded in 1999 in Montreal, MACKAGE has evolved from its Canadian roots into a global force redefining the lifestyle luxury space. Built on the belief that function should never compromise style, the brand's guiding ethos—Aesthetics That Protect—continues to shape a new language of modern luxury: one that balances elemental performance with elevated design. Today, under the leadership of CEO Tanya Golesic, and SVP of Design Ludwig Heissmeyer, MACKAGE has transcended outerwear to become a fully realized lifestyle brand. With a sharp focus on innovation, craftsmanship, and a deeply considered design approach, the brand is defining new codes of urban sophistication—versatile, directional, and built to endure.
SOURCE Mackage
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