MacPaw Introduces the First Perfumed Mist for Your Mac

Why a software company made a perfume

For 18 years, CleanMyMac has looked after what happens inside the computer. Mist brings that same attention to its surface, turning the decidedly functional act of wiping a screen or keyboard into something more considered: an analog ritual for one of the most-used objects in modern life. And, deliberately, it smells and looks like perfume — a perfume for your technology, that is.

"Scent has been moving off the body and onto the objects people own," said Yulia Chuzha, Head of Product Brand Marketing at MacPaw. "Lifestyle reporters made the point that the hand soap on your sink now says as much about you as your handbag. The Mac is the object many of us touch more than anything else we own, and no one has made a scent for it. We have cared for Macs from the inside for 18 years with CleanMyMac, so a perfume for the outside felt like the natural way to close that gap. We want looking after a Mac to feel like a small pleasure."

Juniper grows where both the Mac and MacPaw were born

Frosted Juniper smells like clarity: cool and mineral, with a hint of juniper, and it sits as a perfume. Camphor, ozone and citrus open it; juniper, red berries and pine are at its heart; eucalyptus, fir needle, cedar leaf and green apple sit underneath. The Mist is made in a Ukrainian product design lab, formulated in accordance with Apple's device care guidelines, and cleans your laptop with care. That care part matters a lot: in the MacPaw survey of 780 US Mac owners, one in three said they had damaged their Mac trying to clean it.

"Juniper grows in Ukraine, where MacPaw began, and in Cupertino, where the Mac comes from. That's why it's the heart of the Mist," said Tania Pashynska, Creative Director at Pole. "Around it we built something cold and mineral: camphor and ozone at the top, fir needle and cedar leaf underneath. The brief was a scent that reads as clean without smelling like a cleaning product, one you would be glad to have on your hands after wiping a screen. That's how CleanMyMac Mist was born."

The first edition of one hundred bottles is limited and is available via giveaway, which opens on @cleanmymac on October 12; to enter, follow the account.

More details

• Mediakit. High-resolution images are available at this link .
• Dedicated website. Full details of the Mist are at cleanmymacmist.com .
• About the survey: MacPaw surveyed 780 macOS users in the United States aged 18 to 64 through an online panel between September 1 and 14, 2026. Results are weighted by age and gender to the profile of the US online population aged 18 to 64. The margin of error is approximately ±4.1 percentage points at the 95% confidence level. Link to more insights: https://macpaw.craft.me/Qj2afvoEQRFtiT

About MacPaw

MacPaw is a global AI technology company founded in Kyiv, Ukraine, with offices in Boston, MA and the EU, creating a digital ecosystem for Mac users. CleanMyMac is MacPaw's flagship product — a Mac care app, on the market since 2008. Over 18 years, it has been downloaded 29 million times and today cleans one million Macs every day. The app is Apple-notarised, rated 4.7 on the App Store, and was featured in the 2026 Mac App Store shortlist of best apps for the second year in a row.

SOURCE MacPaw Way Ltd