Macworld | iWorld Announces Special Media-Only Events

Pre-Show Innovation Showcase and Preview Reception Give Media Sneak Peek of What's New for 2012

Jan 23, 2012, 14:12 ET from IDG World Expo

FRAMINGHAM, Mass. and SAN FRANCISCO, Jan. 23, 2012 /PRNewswire/ --

What:    Macworld | iWorld, the ultimate iFan event for those who use, create and love Apple products, announces two exclusive events designed to give members of the international media an exclusive sneak peek at new products launching at Macworld | iWorld before the show opens to the public.

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On Wednesday, January 25, media are invited to attend a daytime Pre-Show Innovation Showcase taking place in the lobby of the Moscone Center West. At this media-only event, print, online and broadcast reporters will have an opportunity to preview, learn about and try more than 30 of the coolest and newest consumer technologies and gadgets for the Mac, iPod, iPhone and iPad that will be on display at Macworld | iWorld this year. Hand-selected from First Looks, a program that puts the spotlight on the newest and coolest solutions for every iFan, many of the products featured in the Showcase are making their debut at the show and aren't yet generally available to the public. Exhibitors will be on hand to demo the products and answer questions.

Later that evening, reporters can see an entirely different collection of new products at the Media Preview Reception and cocktail party held in the Media Center. Here, more than a dozen inventive, independent developers and companies—including VIPorbit, Parallels, Gavio, iGrip, WebIS, MokaFive, Crestron Electronics, Global Delight, Fujitsu Computer Products of America, Phatware, Liftstil and FlyGrip—will give media a first look at some of the hottest new products for the marketplace. Additional details can be found at:

In total, both these media-only events will give members of the media access to more than 50 brand new products before the doors of the Macworld | iWorld exhibit hall open on Thursday.

For more information on either event, please contact Schwartz MSL at: or (415) 512-0770.

Who:     All registered Macworld media are invited to attend both the Pre-Show Innovation Showcase and the Media Preview Reception.

For complete details on media qualification guidelines and to register for a media badge, please visit: Please note that all media are required to submit media credentials for Macworld | iWorld.

Where: The Moscone Center, West Hall, 800 Howard Street, San Francisco, CA  94103-3188. 

The Pre-Show Innovation Showcase will take place in the Lobby directly across from Registration Area 2. The Media Reception will take place in the Media Center – Room 2002.

When:  Wednesday, January 25, 2012. The Pre-Show Innovation Showcase will take place from 10:00 a.m.5:00 p.m. The Media Preview Reception will take place from 5:30 p.m.7:00 p.m.

Macworld | iWorld—taking place January 26January 28, 2012 at the Moscone Center in San Francisco—is the world's ultimate fan event for those who use, create, and love Apple products. Attendees will encounter a unique celebration of Apple technology-infused art, music, and film, as well as learning opportunities, and a shopping mecca in our expo hall filled with products and services for Apple users of all skill levels and interests. From home users, to artistic hobbyists and professionals, and the true Technorati, Macworld | iWorld gives attendees the chance to experience all that the amazing world of Apple-related tools can offer.