Macworld | iWorld First Looks Program Puts Spotlight on More Than 100 Brand New Products Debuting at the Show for the Apple Platform

Exclusive Event Highlights New Innovations Launching at Macworld | iWorld; Special Exhibitor Shopping Deals Give Attendees Unparalleled Opportunities to See, Learn and Buy Right on the Show Floor

Jan 17, 2012, 13:00 ET from IDG World Expo


FRAMINGHAM, Mass., Jan. 17, 2012 /PRNewswire/ -- When Macworld | iWorld opens next week in San Francisco, more than 250 companies will showcase hundreds of the newest innovations in software, hardware, peripherals, accessories and applications for the Apple products platform, IDG World Expo announced today. More than 100 of these products, many of which are debuting at the show, will be highlighted as part of the exclusive First Looks program, which puts the spotlight on the newest and coolest solutions for every iFan. Attendees will also have access to hundreds of shopping deals available in exhibitor booths throughout the show floor, including show special product offers available exclusively to Macworld | iWorld attendees.

(Logo: )

The vibrant Macworld | iWorld show floor—which this year includes the Mobile Apps Showcase, where the latest iPad, iPhone and iPod innovations will be on display, and the brand new, sold-out OS X Zone, specifically designed to showcase OS X software—complements a full agenda of music, film and art events, including performances, screenings, and galleries, as well as networking events and meet ups, educational workshops, and Tech Talks all developed to celebrate the amazing innovation that can happen when elegant technology meets creative genius. Macworld | iWorld will take place January 26January 28, 2012, at the Moscone Center – West Hall in San Francisco. A full list of exhibitors can be found at:


Macworld | iWorld exhibitors will offer attendees unique opportunities to see, try and buy products at special discount prices right on the show floor. More than 30 companies will offer special pricing on more than 50 of the newest product innovations—including hardware, software, applications and accessories—for the Apple products marketplace. Participating companies include: Apparent/Doxie, Appmosphere Inc., CORPCOM, Crestron Electronics, Discovery Bay Games, DryCASE LLC, Global Delight, iKlear, LARK, RAGE Software, Rain Design, Rogue Amoeba, SecureMac, Sonoma Wire Works, Splashtop and Wisepower. Check out all the Shop Macworld deals at:


Highlights of this year's First Looks program, which makes it easy for attendees to find the very latest innovations on the show floor, include:


Abvio Inc. (Booth #818-2G, Mobile Apps Showcase): Abvio will, for the first time, give a sneak peak of some of the new capabilities coming in Cyclemeter, Runmeter and Walkmeter v7.0 and will showcase Cyclemeter 6.0, a $5 iPhone application with more power than a $300 bike computer. The latest release of the technology adds advanced support for the ANT+ system from Wahoo Fitness, the most powerful interval training system available today, and advanced split/interval/zone analysis summarizing more than a dozen data items.


Adonit (Booth #1024): Adonit will introduce Writer 2 Plus for the iPad 2, technology that makes typing on the iPad easier than ever before and takes tablet keyboards to the next level. Writer 2 Plus offers the same great keyboard and folio customers already love, but with game-changing additions. Writer 2 Plus is now rechargeable and with a larger keyboard for added comfort. Users can even detach the keyboard from the folio, giving them a stylish case for travel.  

Audible Magic (Booth #818-P7, Mobile Apps Showcase): Audible Magic will launch Audible Magic Live TViD™. Integrated into apps and leveraging patented digital fingerprint technology, the Live TViD service recognizes the specific episode being watched on TV and pinpoints the exact spot a viewer is at in the show, allowing developers to quickly and easily synchronize their app to what a viewer is watching on TV.

Audioforge Labs (Booth #818-3L, Mobile Apps Showcase): Audioforge Labs will showcase its EASe Listening Therapy app for iPhone, iPod touch and iPad. Developed for children with autism and other sensory processing disorders (SPD), the EASe Listening Therapy app uses music to deliver short, intense bursts of sound, creating a sensory palette of sonic experiences that can help a child learn to cope with typical environmental conditions. This long-term listening therapy program exceeds the functionality and performance of hardware devices costing $10,000.

Blue Microphones (Booth #413): Blue Microphones will introduce Tiki, First USB mic employing advanced DSP that mimics the intelligence of human hearing by focusing on desired sounds, minimizing background noise and knowing when to mute altogether. Combining noise-cancelling technology, Voice Isolation and Intelligent Mute, Tiki dramatically improves communication in noisy environments and is as compact as a USB flash drive.

Boinx Software Ltd (Booth #818-2J, Mobile Apps Showcase): Boinx Software will showcase iStopMotion for iPad, technology that brings the excitement of storytelling with stop motion animation (aka claymation or stop action animation) and time lapse recordings to the iPad 2.

Digitar World Inc (Booth #818-1A, Mobile Apps Showcase): Digitar World will launch Guitar – Digitar, an innovative digital guitar for the iPad and scaled-down versions for the iPhone and iPod touch, and showcase Harmonica – iMonica, a harmonica for the iPod touch or iPhone that allows users to play anytime, anywhere. Users can even download music scores to play along to from  

DryCorp, LLC (Booth #316): DryCorp will introduce its latest innovation, the DryBUDS Sport Waterproof Headphone with waterproof microphone. The DryBUDS work with the company's patented vacuum-sealed waterproof iPhone case, allowing users to listen to music and take calls while participating in any water activity.

Garmin (Booth #836): Garmin will showcase new features for its turn-by-turn iPhone navigation apps, including pedestrian guidance with bus and train schedules, as well as social media integration. A new function of the Garmin StreetPilot Onboard app shows real-time photos from traffic cameras. This functionality can help drivers get to their destination faster by giving them the ability to literally see traffic conditions ahead of time.

Gavio (Booth #313): Gavio will showcase Metallon Al 2, wide-ranged, true-to-sound stereo earphones with a high-definition microphone. These high-quality silicone ear buds ensure noise-cancellation and a proper fit for all ear sizes and will stay in place even in rigorous situations. Each earpiece is encased in aluminum for durability, comfort, and elegance and frequency ranges from 17 Hz - 23K Hz.

Henge Docks (Booth #549): Henge Docks will introduce Henge Dock for MacBook Air, a unique vertical docking system that enables users to quickly, easily, and cleanly incorporate an Air into a desktop setup or home theater, and enjoy the best features of a laptop, desktop, and media center PC all from one computer.

iPro Lens System (Booth #423): iPro Lens System will showcase its signature product for the iPhone 4/4S, which includes a Fisheye and Wide Angle Lens, a pocket-sized handle that doubles as the lens housing and a universal tripod mount, and a rugged iPhone case that the lenses securely fasten to.

LA TIGRE HI LLC (Booth #818-35, Mobile Apps Showcase): La Tigre will showcase its Mika software and private network that allows users to turn their iPhone, iPad or iPod touch into a VoIP calling device that has Virtual Pbx capabilities. Plug and play technology, Mika only requires a Wi-Fi connection. Now, users can bring their Apple device to 190 countries and make calls through La Tigre in network with no huge phone bill to worry about.

Mapdiva LLC (Booth # #228-6, Mac OS X Zone): Mapdiva will showcase Artboard 1.3, a simple, powerful and fun vector drawing application for Mac OSX. Artboard stands apart with its advanced styles that go way beyond simple fill and stroke and includes more than 1,600 awesome styles and fully editable vector clip art, including speech bubbles, shiny buttons, maps, people factory and home planning.

Nomad Brush (Booth #455): Nomad Brush will showcase its Macworld EDDY award-winning Nomad Compose™, the first interchangeable, dual-tipped stylus that features a short or long brush tip and the new Glide Bevel tip, giving novice and professional artists alike a customizable tool to create art on the iPad, iPhone, Android and all capacitive touchscreen devices. Digital artists will use the Nomad Compose on iPads at the Nomad Brush booth and during Saturday's Nomad Brush Tech Talk where artists and audience members will be creating an interpretative portrait of Apple's popular Siri.

Olloclip (Booth #939): Olloclip will showcase its quick-connect lens solution for the iPhone 4 and iPhone 4S that includes Fisheye, Wide-angle and Macro lenses in one small, convenient package that easily fits in your pocket. Nestled in the palm of your hand, the olloclip connects to the iPhone within seconds.

Other World Computing (Booth #513): Other World Computing will introduce the Newer Technology® GripStand™ Station. Designed for use with either the NuGuard GripStand or the NuGuard GripStand 2, the technology stores, charges, protects and syncs up to eight iPads or eight iPad 2's in one space saving, stable case. Nonskid feet provide stability and pre-drilled anchor points allow mounting to horizontal surfaces. Apple Certified Dock Connectors engage iPads or iPad 2s upon insertion––no individual plug-in needed.

Parallels (Booth #MacIT G2): Parallels will demo Parallels Desktop 7 for Mac Enterprise Edition (, which gives IT departments a simple and cost-effective solution to support approved Windows applications across a managed Mac population. Parallels Desktop for Mac is the No. 1 selling solution for running OS X Lion, Windows and other OSes on a Mac simultaneously without rebooting. It also works with Parallels Mobile to let users remotely access and run their Mac, its OSes and applications via iPad, iPhone and iPod touch. (Booth #442): SecureMac will launch Privacy Scan, technology that protects users' online and office privacy by securely shredding files that can be used to track Web browsing and computer usage. PrivacyScan allows users to choose the information to shred with an intuitive user interface and Department of Defense government high-security standard for file deletion.

SMILE (Booth #228-17, Mac OS X Zone): SMILE will unveil PDFpen for iPad, the mobile version of the award-winning Mac PDF editor. Use it to sign a contract, make corrections, fill out an application, make comments on a presentation and much more. It's the mobile app that doesn't feel like you left the important features back at the office.

Studio Six Digital (Booth #818-25, Mobile Apps Showcase): Studio Six Digital will showcase its iAudioInterface2, a professional audio I/O device for iOS. Designed for the iPad, iPhone 4, and iPod touch 4, iAudioInterface2 provides one 48v phantom power microphone input, a balanced line input, and precision A/D conversion, as well as a Li-ion battery, balanced line/headphone out, and Toslink digital audio output.

ZigZaGame (Booth #818-49, Mobile Apps Showcase): ZigZaGame will unveil Dragon Island RPG for IOS, a role playing game set in a fantasy world where users amass an army of monsters and explore a large world.

ZurApps Research Inc. (Booth #818-53, Mobile Apps Showcase): ZurApps Research will showcase MathPad, a FREE app that creates documents with mathematical expressions that automatically draw, resize and align themselves, according to their content, using a special mathematical keyboard; documents then can be emailed as PDF files. The apps includes all functionality to TRY BEFORE YOU BUY the add-on for creating and saving multiple documents.

Notes to Media:

On Wednesday, January 25, the day before the Macworld | iWorld show floor opens to the public, media are invited to attend a Pre-Show Innovation Showcase in the lobby of the Moscone Center West. At this media-only event, members will have an opportunity to preview some of the coolest and newest new consumer technologies and gadgets for the Mac, iPod, iPhone and iPad that will be on display at Macworld | iWorld this year (some of which are making their debut at the show and aren't yet generally available).

That same evening, Wednesday, January 25 from 5:30 – 7:00 p.m., there will be an evening Media Reception in the Media Center where inventive, independent developers and companies, including VIPorbit, Parallels, Gavio, iGrip, WebIS, MokaFive, Crestron Electronics, Global Delight, Fujitsu Computer Products of America, Phatware, Liftstil and FlyGrip, will preview some of the industry's hottest new products. All registered Macworld media are invited to attend. Additional details can be found at:

For more information on either event, please contact Schwartz MSL at: or (415) 512-0770.

Registration Information

Attendee registration is open at: Information about event passes and pricing can be found at:

For complete details on media qualification guidelines, please visit: Please note that all media are required to submit media credentials for Macworld | iWorld.


For current happenings, news and chatter follow Macworld | iWorld on Twitter at and like us on Facebook at

For more on the iPhone Film Festival, visit Connect with the event on Facebook at and on Twitter at

About Macworld | iWorld

Macworld | iWorld is the world's ultimate fan event for those who use, create, and love Apple products. Attendees will encounter a unique celebration of Apple technology-infused art, music, and film, as well as learning opportunities, and a shopping mecca in our expo hall filled with products and services for Apple users of all skill levels and interests. From home users, to artistic hobbyists and professionals, and the true Technorati—Macworld | iWorld gives attendees the chance to experience all that the amazing world of Apple-related tools can offer. Macworld | iWorld will take place January 26January 28, 2012 at the Moscone Center in San Francisco. For more information, please visit

About IDG World Expo
IDG World Expo ( is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld | iWorld, MacIT® Conference, Electronic Entertainment Expo® (E3®), Anime Expo®, QuakeCon, Halo® Fest, and Enterprise MobileNext. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.