Mad Genius Unleashes Flavor Mashup Snacks in the Frozen Aisle, Now at Walmart

Quesadillas, snack rolls and empanadas, but make it mad

PHOENIX, Aug. 5, 2025 /PRNewswire/ -- Mad Genius Snack Lab is shaking up the frozen aisle with its flavor-fueled mashups now available at Walmart. The new lineup reinvents classic comfort foods like quesadillas, snack rolls, and empanadas by infusing them with globally inspired flavors. From spiced street food twists to unexpected fusion favorites, each snack is a bold, crave-worthy combination designed to surprise and satisfy.

The newest brainchild of FoodStory Brands, Mad Genius was created to satisfy the ever-growing appetite for bold and indulgent snacks wrapped in packaging that is as attention-grabbing as the mashup flavors inside. Gen Z and Millennials are eating about five snacks per day, and prefer snacking at home*. Mad Genius gets it; That's why the flavor-loaded mashups are hot, crispy, and ready in minutes, whether you're team air fryer, oven or microwave. Find these savory, comforting snacks in the frozen section of select Walmart stores:

• Korean BBQ Quesadillas, 14 oz.: Seasoned beef, diced onions and cheddar cheese in a sweet and savory sauce, within a handcrafted flour tortilla
• Cheeseburger Quesadillas, 14 oz.: Seasoned ground beef, cheddar cheese and diced onions, tossed in a special sauce within a handcrafted flour tortilla
• Bacon Mac & Cheese Snack Rolls, 9 oz.: Tender macaroni, smoky bacon, and a blend of cheeses, wrapped in a crunchy wrapper
• General Tso's Chicken Empanadas, 8 oz.: White meat chicken, broccoli, red peppers with a blend of sauces and spices, wrapped in a flaky crust

"Mad Genius was built for a new generation that snacks hard and lives louder," said FoodStory Brands, Chief Marketing Officer, Jay Whitney. "We've had a blast breaking the traditional rules and custom creating a brand and an assortment that leans into the exciting culinary curiosity of today's younger generations."

As part of its brand ethos that champions creative expression, Mad Genius invites young people to unleash their inner genius. Currently running on Bold.org, the Mad Genius Scholarship is open through November 1, 2025 with winners announced December 1, 2025. Aspiring youths are invited to submit a unique mashup concept, not limited to food, that showcases their talent and passion for a chosen field. Five lucky winners will receive $1,000 scholarships to help fuel the next steps of their creative journey. 

Mad Genius products are now available in the frozen section of 870+ Walmart stores, with additional flavor varieties planned for 2026. Visit www.getmadgenius.com to experience the brand, find a store near you, jam to a mashup playlist and even pitch your own wild flavor ideas. Follow @GetMadGenius on TikTok and Instagram for a feed full of mad moments and genius snack hacks.

*Source: Mintel Frozen Snacks – US – 2024 Report, August 2024

About Mad Genius Snack Lab
Mad Genius Snack Lab is on a mission to unleash creative energy on the world of snacking through insanely delicious mashups. Global flavors meet beloved classics like quesadillas, snack rolls and empanadas in rebellious combos that break all the rules. Launching in the frozen section at Walmart, these savory, flavor-packed snacks are ready in minutes by air fryer, oven or microwave. Bold and adventurous taste combinations like Korean BBQ Quesadillas, Cheeseburger Quesadillas, General Tso's Chicken Empanadas, and Bacon Mac & Cheese Snack Rolls merge with familiar favorites for a deliciously crunchy and craveworthy snack, whenever the craving strikes. Mad Genius is a family and minority-owned Arizona-based brand under FoodStory Brands, which searches the world to bring thoughtfully curated food and beverage products to Americans' tables. For more information on Mad Genius, visit www.getmadgenius.com or find @GetMadGenius on TikTok and Instagram.

About FoodStory Brands
FoodStory Brands, founded in 2015, is an award-winning family-owned and operated consumer packaged goods company (CPG) based in Phoenix, Arizona with regional satellite offices across the country. Passionate about finding and developing new food and beverage products, the company specializes in building challenger brands that create disruption and revitalize categories. The company has built and scaled national brands like Fresh Cravings and has won over 100 awards for product innovation, packaging design, marketing campaigns and food licensing programs.  FoodStory Brands brings to life compelling stories with iconic global brands like Yellowstone Authentic Cowboy Cuisine, Jurassic World and Minions-shaped Chicken Nuggets, and Paw Patrol Gelatins, among many others. Beyond brand building, FoodStory Brands is deeply invested in giving back to its communities, consistently dedicating volunteer hours and financial resources to local and national nonprofits. To learn more about FoodStory Brands, visit www.foodstorybrands.com.

SOURCE Mad Genius Snack Lab